Performance Marketing Director (Remote)

About the Role

Key Responsibilities

• Lead digital performance marketing campaigns and initiatives, as well as the overall performance channel road map, to drive KPI improvement at both the channel level and across the broader digital business—delivering a cohesive, high-performing digital experience
• Partner closely with the performance marketing team to develop and implement a unified digital contact strategy
• Collaborate with external agencies to drive efficiencies while balancing revenue and customer acquisition goals, and manage the paid advertising budget effectively
• Work with agencies and internal teams to identify, test and deliver prioritized opportunities for revenue expansion and conversion improvement; support key business initiatives with new paid campaigns and optimized creative assets
• Analyze performance across channel marketing campaigns, path-to-purchase journeys, browsing and intent patterns, and the full digital customer experience to uncover quick wins, personalization enhancements, and long-term improvements to drive conversion and customer acquisition—both in-channel and on-site/in-app
• Drive innovation through insights—leveraging customer feedback and research, data analysis, user testing, emerging technologies and market trends
• Develop performance marketing strategies by understanding key business objectives; diagnosing and mapping requirements; articulating risks and barriers; recommending project approaches; and preparing time and cost estimates
• Communicate direction, priorities, and data-supported performance marketing solutions, objectives, and KPIs to internal teams, cross-functional stakeholders, and the executive team—fostering collaboration and accountability across teams in a fast-paced environment

Requirements

• Bachelor's degree
• 10-15 years of experience in digital performance marketing within an ecommerce environment, ideally in B2C retail
• 5+ years of experience successfully leading digital performance marketing teams in B2C commerce
• Proven success in leading, managing and executing digital performance marketing channel campaigns, along with implementing a unified, omnichannel contact strategy
• Demonstrated experience optimizing the full path to purchase—on-site and in-app—to drive strong business results
• Deep expertise in managing and forecasting digital advertising budgets
• Experience overseeing resources for complex and multichannel projects
• Exceptional digital analysis skills, with strong proficiency in online data analytics, customer journey mapping and testing tools
• Strong design eye and creative sensibility
• Excellent problem-solving and decision-making skills
• High attention to detail, strong organizational skills, and the ability to manage multiple projects and priorities simultaneously
• Outstanding written and verbal communication skills, with the ability to persuade, inspire and motivate others
• Comfort operating in a fast-paced, rapidly evolving environment with shifting priorities

Nice to Have

• Experience in B2C ecommerce retail environments
• Knowledge of emerging technologies and market trends
• Ability to develop and implement innovative marketing strategies

Qualifications

• Bachelor's degree

Benefits & Perks

• Paid parental leave
• Health savings account
• Health insurance (medical, dental, vision)
• On-site gym and preschool
• 401(k) retirement plan with company contribution
• Flexible benefits
• Employee discount
• Casual dress code