Performance Marketing Lead

About the Role

Key Responsibilities

• Own and scale paid acquisition end-to-end across Meta, Google, TikTok, LinkedIn, and new/emerging channels.
• Build and optimize campaigns yourself—no layers between you and the accounts.
• Design, launch, and optimize full-funnel campaigns that balance CAC efficiency with aggressive volume targets.
• Run a high-velocity creative testing engine — brief, launch, and analyze dozens of ads weekly to identify breakout winners.
• Partner with Growth Ops to ensure clean attribution, tracking, and reporting across platforms.
• Turn insights into clear, performance-oriented creative briefs for designers, creators, and external partners.
• Proactively identify and scale new growth levers such as referral programs, partnerships, and influencer activations that complement paid media.
• Report on CAC, LTV, payback, and ROAS with actionable insights and next steps.
• Collaborate with Product and CRO teams to optimize landing pages and drive conversion lifts.
• Mentor and eventually hire a small team of paid specialists while remaining deeply involved in campaign management.

Requirements

• 5+ years of hands-on performance marketing with a track record of scaling spend while improving efficiency.
• Deep expertise in Meta Ads Manager, Google Ads, TikTok Ads, and familiarity with emerging platforms.
• Strong analytical skills — comfortable building CAC/LTV models in Sheets/Excel and working with analytics tools like PostHog, Mixpanel, or GA.
• Creative eye + growth mindset — able to spot high-potential ad angles, push bold tests, and iterate fast.
• Excellent collaboration and communication skills to work with design, product, and growth engineering; able to turn data into clear stories and recommendations.
• Passion for experimentation and staying ahead of industry shifts.

Nice to Have

• Experience in health tech, consumer subscriptions, or high-ticket B2C services.
• Familiarity with incrementality testing, MMM, or advanced attribution models.