Performance Marketing Lead

About the Role

Key Responsibilities

• Analyze performance of all paid and non-paid marketing channels, ensuring clear attribution and effectiveness and provide actionable insights to refine strategies to ensure marketing investments drive impact.
• Track, report, and analyze channel impact on campaigns and website analytics, identifying trends and insights.
• Conduct A/B testing to identify successful marketing tactics.
• Prepare and present reports on channel and campaign performance to stakeholders.
• Develop storytelling to demonstrate business impact of integrated marketing channels.
• Use tools such as Adobe Analytics, Fabric, PowerBI, AdWords, and social media platforms to gather and analyze data.
• Collaborate with cross-functional teams to align campaign goals and strategies.
• Align with partner analytics teams to evolve email and SEO impact measurement methodology.
• Create a measurement framework and metric baseline for partnership initiatives.
• Stay current with the latest trends and best practices in digital marketing channels such as SEO/SEM and Email Marketing.
• Embody the company's culture and values.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years of experience in integrated marketing, event management, marketing strategy, business planning, or related work experience OR equivalent experience.
• 3+ years experience analyzing marketing channel performance, identifying trends, and turning insights into strategic recommendations.
• 3+ years experience with A/B and multivariate experiments.
• 1+ years experience with marketing attribution models such as Multi-Touch, Model-Based or similar products.
• Working knowledge of tools such as Adobe Analytics, Fabric, PowerBI, AdWords, and social media platforms.
• Past experience with performance marketing, conversion, and online customer acquisition for a retail organization or agency.
• Proficient in Microsoft Office: Outlook, Excel, PowerPoint, Word.

Nice to Have

• Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field.
• Additional 2+ years of integrated marketing experience if holding a Master's Degree.
• Experience with evolving email and SEO impact measurement methodologies.

Qualifications

• Bachelor's Degree in relevant fields or equivalent experience.
• 3+ years of experience in marketing analysis and channel performance.
• Experience with A/B testing and attribution models.

Benefits & Perks

• Industry leading healthcare
• Educational resources
• Discounts on products and services
• Savings and investments
• Maternity and paternity leave
• Generous time away
• Giving programs
• Opportunities to network and connect