Performance Marketing Manager

Menlo Ventures

New York, NY

Full Time

Senior

149k-175k

7 days ago

Job Description

About the Role

The Company You'll Join Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Carta's fund administration platform supports nearly 7,000 funds and SPVs, representing $150B in assets under administration in venture capital and private equity. Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more. Together, Carta is creating the end-to-end ERP platform for private markets. The Performance Marketing Manager will be part of the Performance Marketing Team, reporting to the Performance Marketing Lead, and will focus on deploying multi-channel paid media strategies, optimizing channels, and supporting full-funnel marketing efforts to drive demand and pipeline growth.

Key Responsibilities

Deploy winning strategies for paid media across all segments, evaluating and implementing diversified multi-channel, full funnel media plans that create demand with buyers across all segments and business units.
Drive channel efficiency by expanding digital footprint and generating high-quality sales opportunities that support growth targets.
Identify and evaluate the effectiveness of channels across email, paid social, digital ads, and third-party media and review sites.
Improve return on ad spend and optimize channels through a pragmatic test and scale approach.
Design, manage, and optimize paid activities for marketing campaigns to meet direct response, demand generation, and awareness objectives.
Work closely with campaign managers, content, product marketing, sales, and operations to align messaging, optimize lead handoff, and drive full-funnel success.
Conduct rigorous A/B testing on ad creatives, landing pages, and targeting to continuously improve campaign effectiveness and efficiency.
Create a standardized approach to paid media planning, budgeting, and reporting, and educate others on channel and campaign insights.

Requirements

6-8 years of experience in demand generation and/or performance marketing with at least 3 years experience in B2B.
Fluent in ad platforms and networks (e.g., Google Ads, Google Display Network, GA4).
Familiar with marketing automation and attribution tools (e.g., Marketo Measure, Bizible, Salesforce).
Experience using data visualization tools (e.g., Looker, Tableau).
Comfortable with ABM platforms and DSPs (e.g., 6Sense, Demandbase, ZoomInfo MarketingOS).
BA degree required.
SaaS experience across SMB, Mid-Market, and Enterprise segments is strongly preferred.
Understanding of marketing mix modeling and predictive analytics is a plus.

Nice to Have

Understanding of the latest in marketing mix modeling and predictive analytics.

Qualifications

Bachelor's degree (BA) required.

Benefits & Perks

Market competitive salary.
Equity for all full-time roles.
Exceptional benefits.
Commission plans for applicable roles.
Salary range for this role is $148,750 - $175,000 in San Francisco, CA and New York, NY, with final offers varying based on experience and location.

Working at Menlo Ventures

At Carta, you're not just an employee. You're a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; working collaboratively and cross-functionally to challenge the status quo with the goal of creating more owners in the private markets.

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