Performance Marketing Manager

About the Role

Key Responsibilities

• Own and drive the holistic digital acquisition strategy across organic and paid channels, developing integrated channel plans that balance long-term SEO gains with short-term paid performance.
• Partner closely with the in-house Paid Search Strategist to ensure alignment, continuity, and backup coverage for Paid Search and Paid Social.
• Translate business objectives into acquisition goals, channel tactics, and performance KPIs.
• Build acquisition roadmaps by brand, channel, and seasonal priority.
• Identify new platform opportunities and areas for competitive advantage in both organic and paid spaces.
• Own the performance creative briefing process for paid media campaigns, including messaging frameworks, ad testing plans, and iteration cycles.
• Lead the end-to-end SEO strategy, including technical audits, on-page optimization, backlinks, and ongoing keyword research.
• Coordinate cross-functional efforts for site structure, crawlability, and performance improvements.
• Manage and coordinate with external agencies or freelancers for paid media, SEO, or CRO initiatives.
• Provide strategic direction and oversight for Paid Search and Paid Social channels, developing and maintaining high-performing campaigns.
• Troubleshoot issues, guide budget reallocations, and ensure messaging and landing page alignment across channels.
• Evaluate and recommend new ad platforms, creative strategies, or testing opportunities based on performance and audience trends.
• Build and manage channel performance dashboards, forecasts, and reporting frameworks.
• Identify trends, bottlenecks, and optimization opportunities across all acquisition efforts.
• Present strategic recommendations to marketing leadership and executive stakeholders.
• Manage acquisition budgets and be accountable for key performance metrics such as CAC:LTV, ROAS, and overall acquisition efficiency.

Requirements

• BA/BS in Marketing, Business, Communications, or related field (or equivalent experience).
• 5+ years of experience in digital marketing, with proven success in SEO and paid media.
• Hands-on SEO expertise, including technical and on-page optimization, in a high-SKU, eCommerce environment.
• Familiarity with paid media platforms like Google Ads, Meta Ads, TikTok Ads, Reddit Ads.
• Experience with CMS platforms and CRM platforms, particularly HubSpot.
• Strong analytical skills with fluency in GA4, Google Search Console, SEMrush, and similar tools.
• Ability to manage cross-functional campaigns with multiple internal and external stakeholders.
• Clear communication skills, comfortable balancing strategy and execution across brands.

Nice to Have

• Sports industry or eCommerce experience.
• Experience leading performance strategy for multi-brand portfolios.
• Prior team management or agency/vendor oversight experience.
• Passion for sports and community-driven brands.

Qualifications

• Educational background in Marketing, Business, or Communications (or equivalent experience).
• Minimum of 5 years in digital marketing roles with success in SEO and paid media.

Benefits & Perks

• Not explicitly specified in the description.