Performance Marketing Manager

About the Role

Key Responsibilities

• Develop and lead paid digital campaigns across Google Ads, social media and other performance channels to drive awareness, traffic, and conversions for coaches, educators and parents.
• Own end-to-end campaign execution including setup, targeting, creative trafficking, testing, reporting and optimization.
• Build and manage lead generation funnels, ensuring high-quality acquisition for programs and partnerships.
• Manage marketing automation for targeted audiences within Salesforce Marketing Cloud (SFMC), including journeys, segmentation and leads.
• Create and optimize program email campaigns to nurture leads and drive program participation.
• Ensure seamless data flow between reporting and Salesforce CRM and SFMC.
• Develop dashboards and regular reports to track KPIs across campaigns, channels, and marketing automation.
• Collaborate with the Senior Director of Marketing to align metrics with programmatic and organizational goals.
• Partner with cross-functional teams including Communications, Development, and Programs to ensure alignment of campaign messaging and objectives.
• Support and advance the goals, mission, and culture of the U.S. Soccer Foundation.
• Complete other duties as assigned.

Requirements

• Bachelor's degree or equivalent experience in marketing, communications, or another related field.
• A minimum of five years' experience in digital marketing, with a focus on performance media and/or CRM automation.
• Hands-on experience managing paid media campaigns using Google Ads, Meta Business Manager, TikTok Ads Manager, LinkedIn Campaign Manager, etc.
• Strong expertise in Salesforce Marketing Cloud, including journey builder, email studio, and automation studio.
• Proven track record of lead generation and funnel optimization.
• Analytical mindset with experience using Google Analytics, data visualization, and A/B testing.
• Proven experience developing written and email communication content and a demonstrated history of success in increasing email engagement (i.e., open and click-through rates and responses to calls-to-action).
• Strong project management skills and attention to detail, and proven ability to develop and execute campaigns through completion.
• Possesses a strong work ethic, as well as the ability to work both independently and as part of a team, manage complex projects and timelines, and take initiative.
• Ability to travel up to 20% of schedule, inclusive of weekend and holiday travel, as needed.

Nice to Have

• Experience with TikTok Ads Manager and LinkedIn Campaign Manager.

Qualifications

• Educational background with a bachelor's degree or equivalent experience in marketing, communications, or related field.

Benefits & Perks

• Market competitive compensation package.
• Generous medical and dental insurance plans.
• 401(k) retirement plans with employer match.
• Professional development opportunities.
• Mobile data plan reimbursement.
• Generous vacation.