Performance Marketing Manager

Job Description

About the Role

Performance Marketing Manager at Meta contributes directly to Meta's mission by supporting the testing and scaling of new guidances and solutions for business customers globally. The role involves building growth programs via digital channels at a fast-paced company, designing and executing roadmaps, and using research/testing to chart new courses where roadmaps have yet to be defined. Meta builds technologies that help people connect, find communities, and grow businesses, moving beyond screens toward immersive experiences like augmented and virtual reality. The company values innovation, inclusivity, and shaping the future of social technology.

Key Responsibilities

Collaborate with product marketing, sales, data science, and creative teams to understand target audiences and develop digital/performance marketing strategies that drive awareness, consideration, and adoption of solutions.
Manage digital marketing channels (email, in product, web, ads, etc) to execute high-performing go-to-market activations to enterprise audiences at scale.
Work with quantitative and qualitative data teams to understand the audience and use cases to inform strategy, rollout decisions, optimizations, and measurement.
Design and activate new channels, leveraging 1P and 3P workflows to drive more efficient and effective customer engagement.
Partner with sales and partnerships organizations to drive qualified enterprise leads into the sales funnel and support sales cycle efficiency with performance and digital marketing best practices.
Improve digital funnel across target audiences from discovery through to conversion.
Manage end-to-end campaign execution across operations, creative, and analytics teams to ensure on-time and accurate launches.
Regularly analyze campaign performance, identify areas for improvement, and make data-driven recommendations.
Design and implement test plans to understand drivers of conversion and product adoption.

Requirements

5+ years of experience in marketing.
Bachelor's Degree in Business, Marketing or Analytical discipline.
Proven experience in digital marketing and/or demand generation for sales.
Experience with data querying languages (e.g., SQL).
Experience with marketing automation platforms and tools.
Experience marketing to B2B audiences.
Experience with A/B Testing and lift measurement.
Experience influencing and providing direction to cross-functional teams including engineering, data science, sales, product, and creative.

Nice to Have

Experience with data interpretation and marketing analytics.
Experience with market research and qualitative/quantitative analysis.
Experience with media campaign optimization and go-to-market strategy.
Experience with test planning and quality assurance practices.

Qualifications

Bachelor's degree in Business, Marketing, or an Analytical discipline.
Minimum of 5 years of marketing experience.

Benefits & Perks

Base salary ranging from $96,000 to $143,000 per year.
Bonus, equity, and benefits.
Individual compensation determined by skills, qualifications, experience, and location.
Meta offers additional benefits as detailed in their benefits information.

Working at Meta

Meta builds technologies that help people connect, find communities, and grow businesses. The company values innovation, inclusivity, and shaping the future of social technology. Meta is committed to equal employment opportunity, diversity, and providing reasonable accommodations for candidates with disabilities.

Apply Now