Performance Marketing Manager

Job Description

About the Role

Performance Marketing Manager at Meta contributes directly to Meta's mission by supporting the testing and scaling of new guidances and solutions for business customers globally. The role involves building growth programs via digital channels at a fast-paced company, designing and executing roadmaps, and using research/testing to chart new courses where roadmaps have yet to be defined. The position requires collaboration across product marketing, sales, data science, and creative teams to develop digital/performance marketing strategies that drive awareness, consideration, and adoption of solutions.

Key Responsibilities

Collaborate with product marketing, sales, data science, and creative teams to understand the needs of target audiences and develop digital/performance marketing strategies that will drive awareness, consideration and adoption of solutions
Manage digital marketing channels (email, in product, web, ads, etc) to execute high-performing go-to-market activations to enterprise audiences at scale
Work with quantitative and qualitative data teams to understand the audience and use cases to inform strategy, rollout decisions, optimizations, and measurement
Design and activate new channels, leveraging 1P and 3P workflows to drive more efficient and effective customer engagement
Partner with sales and partnerships organizations to drive qualified enterprise leads into the sales funnel, and support sales cycle efficiency with performance and digital marketing best practices
Improve digital funnel across target audiences from discovery through to conversion
Manage end-to-end campaign execution across operations, creative, and analytics teams to ensure on-time and accurate launches
Regularly analyze campaign performance, identify areas for improvement, and make data-driven recommendations
Design and implement test plans to understand drivers of conversion and product adoption

Requirements

5+ years of experience in marketing
Bachelor's Degree in Business, Marketing or Analytical discipline
Proven experience in digital marketing and/or demand generation for sales
Experience with data querying languages (e.g., SQL)
Experience with marketing automation platforms and tools
Experience marketing to B2B audiences
Experience with A/B Testing and lift measurement
Experience influencing and providing direction to cross-functional teams, including engineering, data science, sales, product, and creative

Nice to Have

Experience with data interpretation and marketing analytics
Experience with market research and qualitative analysis
Experience with campaign performance reporting
Experience with media campaign optimization
Experience with go-to-market strategy and cross-functional team management

Qualifications

Bachelor's degree in Business, Marketing, or an Analytical discipline

Benefits & Perks

Base salary ranging from $96,000 to $143,000 per year
Bonus, equity, and benefits
Individual compensation determined by skills, qualifications, experience, and location
Meta offers additional benefits (details available at Meta)

Working at Meta

Meta builds technologies that help people connect, find communities, and grow businesses. The company values innovation and is moving beyond 2D screens toward immersive experiences like augmented and virtual reality. Meta is committed to diversity, equal employment opportunity, and providing reasonable accommodations for candidates with disabilities. The company fosters a future of digital connection beyond the limits of screens and physical distance.

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