Performance Marketing Manager

The Zebra

Austin, TX

Full Time

Senior

90k-100k

16 days ago

Job Description

About the Role

The Zebra is the nation's leading, independent insurance comparison site that aims to bring transparency and simplicity to insurance shopping. Headquartered in Austin, Texas, the company has been operating since 2012 and values building diverse, inclusive teams that feel welcoming for all. The Performance Marketing Manager role involves helping the company enhance how it communicates with customers through thoughtful, automated, and personalized marketing touchpoints, in a fast-moving, data-driven environment.

Key Responsibilities

Own performance marketing campaigns across paid social (Meta, Snap, TikTok, etc.), media networks, and other emerging platforms.
Continuously test new channels, partners, and creative formats to expand reach and uncover scalable opportunities.
Develop hypotheses, design experiments, and measure results to drive insights and optimize ROI.
Manage budgets, pacing, and forecasts across multiple campaigns and channels.
Partner with creative and brand teams to brief and refine ad assets tailored to each platform.
Report on campaign performance, channel mix, and learnings to cross-functional stakeholders.
Stay ahead of trends in performance marketing and identify new opportunities for growth.

Requirements

7-10 years of experience in performance marketing, with direct ownership of paid social channels (Meta, Snap, TikTok strongly preferred).
Proven track record of scaling campaigns and optimizing CAC/LTV.
Comfort with data analysis, A/B testing, and performance measurement (e.g., Google Analytics, MMPs, internal dashboards).
Strong communication skills with the ability to translate performance insights into business impact.
Curiosity and adaptability — eager to experiment with new channels and approaches.
Experience in insurance, fintech, or another high-consideration category is a plus.

Nice to Have

Experience with emerging media platforms and innovative advertising formats.
Knowledge of performance marketing tools and analytics platforms.

Qualifications

Experience in performance marketing with ownership of paid social channels.
Proficiency in data analysis and performance measurement tools.

Benefits & Perks

Competitive Compensation & Stock Option Offering
Health, Dental, Vision & Disability Coverages
End early Fridays (wrap up work at 2pm CST on Fridays!)
Sabbatical program for tenured employees
HSA offering + employer contribution
Fertility support through Carrot
$100 monthly wellness perk
$300 pet reimbursement program
401k with match
Unlimited PTO (paid time off) + flexibility to enjoy it
Paid Parental Leave Program
Learning & Development Opportunities

Working at The Zebra

The Zebra values building diverse and inclusive teams, emphasizing learning, growth, and collaboration. The company fosters an environment where employees are encouraged to experiment, stay ahead of industry trends, and contribute to a culture of transparency and inclusivity, exemplified by their motto 'All Stripes Welcome.'

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