Performance Marketing Manager (Remote)

Rula

Los Angeles, CA

Full Time

Senior

130k-145k

9 days ago

Job Description

About the Role

We are seeking a Performance Marketing Manager with a strong background in paid social and preferably in programmatic and/or other performance channels. This person will start with owning existing paid social efforts and craft the audience and creative strategy to expand into additional channels social and beyond. The role involves working closely with internal creative, web, lifecycle, analytics, and operations teams as well as external agency and vendor partners. The company values diversity, equity, and inclusion and offers a remote work environment with comprehensive benefits, emphasizing work-life balance and mental health support.

Key Responsibilities

Own and optimize existing paid social marketing efforts.
Develop audience and creative strategies to expand into additional channels beyond social media.
Collaborate with internal teams such as creative, web, lifecycle, analytics, and operations.
Work with external agency and vendor partners to execute marketing campaigns.
Analyze data from various systems to identify trends and inform marketing strategies.
Manage and troubleshoot audience integrations and tracking requirements for new platform setups.

Requirements

5+ years of marketing experience with at least 3 years dedicated to managing paid social specifically.
Hands-on-keyboard media buying experience.
Experience analyzing data from disparate systems such as ad platforms, site analytics tools, BI tools, and CRMs.
Experience working with cross-functional teams including creative, web, lifecycle, analytics, and finance.
Demonstrated experience driving growth through marketing channels.

Nice to Have

Experience with additional paid channels such as YouTube, programmatic, podcast, direct mail, etc.
2+ years working at a high-growth startup.
Experience in the healthcare, mental health, or other highly regulated spaces.
Experience with new platform setup and troubleshooting audience integrations and tracking requirements.

Qualifications

Not explicitly specified, but implied: relevant marketing experience and familiarity with paid social platforms.

Benefits & Perks

100% remote work environment (US-based only).
Attractive pay and benefits with full transparency of pay ranges.
Comprehensive health benefits including medical, dental, vision, life, disability, and FSA/HSA.
401(k) plan access.
Generous time-off policies including 2 company-wide shutdown weeks annually.
Paid parental leave for all parents.
Employee Assistance Program (EAP).
New hire home office stipend.
Quarterly department stipend for team-building activities or in-person gatherings.
Wellness events and lunch & learns.
Participation in community and employee resource groups.

Working at Rula

We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to creating a culture of inclusion that supports employees in feeling safe, seen, heard, and valued.

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