Performance Marketing Manager - US Based Remote
Anywhere Real Estate
Job Description
About the Role
This role is critical to ensuring our marketing efforts are not only data-informed and performance-driven but also deeply integrated with the CRM systems that power customer engagement and sales success. It's a unique opportunity to shape how we connect with customers across the funnel and drive business growth through smarter, more personalized marketing. Anywhere Integrated Services is a driving force in the title and settlement services industry, operating in 49 states plus D.C., providing closing services nationwide. It is a subsidiary of Anywhere Real Estate, a publicly traded company offering real estate services and brands across the globe. The company values a people-first culture, innovation, and cross-company collaboration, and is recognized as an employer of choice.
Key Responsibilities
- Architect strategic marketing campaigns that span the full customer lifecycle—from awareness to conversion and retention.
- Design and execute test-and-learn strategies to optimize digital marketing performance across the funnel, focusing on owned channels.
- Analyze campaign performance and user behavior to identify conversion bottlenecks and opportunities, partnering with business intelligence teams for attribution and tracking.
- Collaborate with brand, content, and digital teams to align messaging and creative with performance goals.
- Develop dashboards and reporting frameworks to track KPIs, ROI, and funnel health.
- Partner with sales enablement to ensure marketing efforts support lead quality and sales conversion.
- Collaborate with sales teams to build targeted CRM campaigns and automated workflows that drive engagement and support lead conversion.
- Lead CRM strategy and execution with segmentation, automation, and campaign tools to enable sales and pipeline development.
- Manage CRM reporting and analytics to evaluate campaign effectiveness and user engagement.
- Ensure Sales CRM campaigns align with broader marketing and sales strategies.
- Collaborate with IT and marketing operations to maintain CRM data integrity and automation workflows.
- Build out a strategy and vision for the sales CRM, including a results-driven product roadmap.
- Serve as a liaison between sales, marketing, product, and technology to support business goals.
- Lead internal communications and training around CRM enhancements and user adoption.
- Monitor CRM utilization and performance, delivering insights and recommendations for optimization.
Requirements
- 5+ years in performance marketing, digital marketing, or CRM strategy roles.
- Hands-on experience with CRM platforms such as Microsoft Dynamics 365 and HubSpot, and marketing automation tools.
- Strong analytical skills with experience in A/B testing, funnel analysis, and marketing attribution.
- Experience managing email marketing programs, including segmentation, automation, and reporting.
- Familiarity with UX principles, customer journey mapping, and lead lifecycle management.
- Excellent communication and stakeholder management skills, with experience working with field sales teams highly preferred.
- Experience working cross-functionally in a matrixed environment.
- Bachelor's degree preferred but not required.
Nice to Have
- Experience in B2B or B2B2C marketing environments.
- Understanding of brand storytelling and sales enablement strategies.
- Familiarity with Agile methodologies and product development cycles.
Qualifications
- Bachelor's degree preferred but not required.
Benefits & Perks
- Not specified in the description.
Working at Anywhere Real Estate
We pursue talent—strategic thinkers eager to find better ways, relentlessly focused on growth, and committed to achieving exceptional results. Our people-first culture thrives on empowerment, innovation, and cross-company collaboration. We are recognized as an employer of choice, with awards including Great Place to Work, Forbes World's Best Employers, and others. We value our employees and support their career growth within a dynamic, inclusive environment.
Job Details
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About Anywhere Real Estate
Website
anywhere.re
Location
San Francisco, CA
Industry
Offices of Real Estate Agents and Brokers
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