Performance Marketing Manager - US Based Remote

Anywhere Real Estate

Kansas City, MO

Full Time

Senior

2 days ago

Job Description

About the Role

This role is critical to ensuring our marketing efforts are not only data-informed and performance-driven but also deeply integrated with the CRM systems that power customer engagement and sales success. It's a unique opportunity to shape how we connect with customers across the funnel and drive business growth through smarter, more personalized marketing. Anywhere Integrated Services is a driving force in the title and settlement services industry, operating in 49 states plus D.C., providing closing services nationwide. It is a subsidiary of Anywhere Real Estate, a publicly traded company offering a wide range of real estate services and brands, supporting nearly 1 million home sale transactions annually across more than 118 countries and territories. The company values a people-first culture emphasizing empowerment, innovation, and collaboration, and is recognized as an employer of choice.

Key Responsibilities

Architect strategic marketing campaigns that span the full customer lifecycle—from awareness to conversion and retention.
Design and execute test-and-learn strategies to optimize digital marketing performance across the funnel, focusing on owned channels.
Analyze campaign performance and user behavior to identify conversion bottlenecks and opportunities, partnering with business intelligence teams for attribution and tracking.
Collaborate with brand, content, and digital teams to align messaging and creative with performance goals.
Develop dashboards and reporting frameworks to track KPIs, ROI, and funnel health.
Partner with sales enablement to ensure marketing efforts support lead quality and sales conversion.
Collaborate with sales teams to build targeted CRM campaigns and automated workflows that drive engagement, support list-building, and accelerate lead conversion.
Lead CRM strategy and execution with a focus on enabling sales teams through segmentation, automation, and campaign tools.
Manage CRM reporting and analytics to evaluate campaign effectiveness and user engagement.
Ensure Sales CRM campaigns are aligned with broader marketing goals and sales strategies.
Collaborate with IT and marketing operations to maintain Sales CRM data integrity and automation workflows.
Build out a robust strategy and vision for the sales CRM, including a results-driven product roadmap.
Serve as a liaison between sales, marketing, product, and technology to ensure CRM functionality supports business goals.
Lead internal communications and training around CRM enhancements, best practices, and user adoption.
Monitor CRM utilization and performance, delivering insights to leadership and recommending optimizations.

Requirements

5+ years in performance marketing, digital marketing, or CRM strategy roles.
Hands-on experience with CRM platforms such as Microsoft Dynamics 365 and HubSpot, and marketing automation tools.
Strong analytical skills with experience in A/B testing, funnel analysis, and marketing attribution.
Experience managing email marketing programs, including segmentation, automation, and reporting.
Familiarity with UX principles, customer journey mapping, and lead lifecycle management.
Excellent communication and stakeholder management skills; experience working with field sales teams highly preferred.
Experience working cross-functionally in a matrixed environment.
Bachelor's degree preferred but not required.

Nice to Have

Experience in B2B or B2B2C marketing environments.
Understanding of brand storytelling and sales enablement strategies.
Familiarity with Agile methodologies and product development cycles.

Qualifications

Bachelor's degree preferred but not required.

Benefits & Perks

Not specified in the description.

Working at Anywhere Real Estate

We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Our company culture and values are detailed in our annual Impact Report, and we are recognized as an employer of choice by organizations such as Great Place to Work, Forbes, Newsweek, and Ethisphere.

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