Sr. Onsite and Prime Lead, AHS Central Marketing

About the Role

Key Responsibilities

• Own AHS Onsite and Prime Marketing Vision, Strategy and Execution to drive business goals.
• Build foundational marketing tech and product requirements necessary to deliver from 0 to 1 in year 1 and scale from 1 to 100.
• Build and own content marketing plans and oversee execution for each channel.
• Develop a customer backward and insights-driven approach that informs the marketing budget for paid channels and work with finance and BI/DE to build an attribution model.
• Build mechanisms that allow the team to learn from experimentation and educate leadership about tradeoffs and big bet areas.
• Work closely with Creative and Design partners to develop and deliver the engagement charter.
• Represent AHS Performance Marketing in key business reviews including operating planning and quarterly/monthly reviews.
• Develop, report, and continually improve email channel performance metrics.
• Hire, coach, and develop the current team of external hires.
• Build and lead operational plans and 3-year vision documents.
• Develop strategies to drive customer acquisition and engagement through behavioral analysis, research, retention programs, personalized content, and channel management.
• Analyze regional performance metrics to identify trends and opportunities for optimization.
• Collaborate with BI/DE teams to build dashboards and data tools for performance tracking.
• Lead strategic planning sessions with regional stakeholders for new clinic openings and marketing plans.
• Refine regional marketing playbooks and streamline local event execution processes.
• Prepare data-rich reports for weekly business reviews to communicate the impact of marketing initiatives to senior leadership.

Requirements

• 8+ years of progressive experience in integrated marketing, with at least 4+ years developing and executing regional or field marketing strategies for a multi-location business.
• Proven experience managing cross-functional marketing programs and collaborating with channel managers, product teams, and business leadership.
• Demonstrated ability to manage complex projects, multitask, and meet tight deadlines in a fast-paced environment.
• Exceptional analytical and quantitative skills, with the ability to use data to justify decisions and drive strategy.
• Superior oral and written communication skills, with experience presenting to senior leadership.
• High proficiency in SQL and data visualization tools (e.g., Tableau, QuickSight) to query data, analyze performance, and generate insights.
• Bachelor's degree in marketing, business, or a relevant field of study, or equivalent practical experience.

Nice to Have

• MBA or master's degree in economics, marketing, finance, or a related, analytically rigorous field.
• Ability to thrive in a culture of rigorous data analysis, experimentation, and measurement.
• Deep expertise in experimental design and analysis (e.g., A/B testing, incrementality measurement).
• Experience in the healthcare or wellness industry.
• Proven track record of developing scalable lifecycle management and engagement programs.
• History of defining and executing innovative marketing strategies that drive significant business growth.

Qualifications

• Bachelor's degree in marketing, business, or a relevant field, or equivalent practical experience.

Benefits & Perks

• Competitive salary range from $128,600 to $212,600 depending on location and experience.
• Total compensation package including equity, sign-on payments, and other benefits.
• Medical, financial, and other benefits as part of the total compensation package.
• Workplace accommodations and support for applicants with disabilities.