Pierre Auto Group Social & Reputation Specialist

About the Role

Key Responsibilities

• Create and execute social media strategy aligned with overarching business goals.
• Produce and curate engaging content, including text, images, and videos, for various social media platforms.
• Monitor social media channels, engage with followers, and cultivate online communities.
• Track social media metrics, analyze data to measure campaign effectiveness, and provide actionable insights for improvement.
• Stay informed about the latest social media trends, platform updates, and best practices.
• Plan and implement marketing campaigns, often collaborating with other stores and teams like GSMs and Influencers.
• Monitor brand mentions, customer reviews, and reputation channels to understand public sentiment and identify potential reputation threats.
• Respond professionally to customer feedback, comments, and reviews across all relevant channels.
• Create and implement crisis management plans to address and mitigate negative reviews.
• Develop and execute strategic reporting to build and maintain a positive online presence and reputation.
• Manage and update social media profiles, review sites, and blogs to ensure consistent positive brand representation.
• Analyze data from monitoring tools to understand public perception and measure reputation management effectiveness.
• Work closely with marketing, leadership, customer service, and other internal teams to ensure consistent messaging.
• Provide regular reports to management on reputation performance, online sentiment, and the impact of reputation initiatives.

Requirements

• Strong written and verbal communication skills.
• Creativity and ability to develop engaging content ideas.
• Videography skills to create short-form video content.
• Proficiency in analyzing data and using insights to optimize campaigns.
• Deep knowledge of major social media platforms (e.g., Facebook, Instagram, TikTok, YouTube).
• Excellent copywriting skills for social media content.
• Ability to work effectively with other teams on marketing initiatives.
• Adaptability and willingness to learn continuously.

Nice to Have

• Experience with social media marketing strategy development.
• Knowledge of sentiment analytics and data reporting.
• Experience with crisis communication and public relations campaigns.
• Familiarity with community engagement and influencer partnership campaigns.
• Video shooting and content creation skills.

Benefits & Perks

• Competitive wages based on experience, $23.00 per hour.
• Retirement plan: 401k with company match.
• Health, dental, vision, and life insurance plans.
• Flexible Spending Account.
• Voluntary insurance options including Aflac, accident, and critical illness.
• Paid time off, starting with accruals based on hours worked and location.
• Paid holidays: 6 per year.