Principal Content Designer, Marketing Experiences Principal Content Designer, Marketing Experiences

About the Role

Key Responsibilities

• Define and drive content strategy across complex product ecosystems.
• Develop a vision, purpose, strategy, and rationale for content and language that support business goals.
• Mentor and guide UX designers, marketers, and content designers on cross-organizational project teams.
• Advocate for user-centered design and content best practices.
• Create persuasive, accessible content that drives engagement and conversion across digital commerce platforms.
• Use research, testing, and analytics to inform content decisions.
• Collaborate with marketing and product teams to align messaging with brand and business goals.
• Ensure all content meets WCAG and ADA compliance standards.
• Champion inclusive language and design practices.
• Conduct audits and usability testing with diverse user groups.
• Leverage AI tools for content generation and integrate AI into content design best practices.
• Collaborate with AI/ML teams to design personalized content experiences.
• Shape content models and taxonomies that support machine learning applications.
• Ensure ethical and inclusive language in AI-generated content.
• Provide CMS governance and optimization perspectives, including defining workflows, metadata standards, and lifecycle practices.

Requirements

• 8-10+ years in UX writing, content design, or related fields.
• Excellent collaboration and communication skills across disciplines.
• Knowledge of customer journeys and content touchpoints.
• Deep understanding of AI/ML concepts and their application in UX.
• Experience with enterprise headless CMSs (such as Contentful) and content models.
• Strong grasp of accessibility standards and inclusive design principles.
• Data fluency: able to interpret analytics and user research to inform content.

Nice to Have

• Bachelor's Degree (English, Communications, Design, IA, or HCI preferred) or equivalent work experience.
• Experience with prompt engineering and generative AI tools.
• Familiarity with SEO/AEO best practices and strategies.
• Knowledge of Autodesk products.
• Experience in large global enterprise organizations.

Qualifications

• Experience with enterprise headless CMSs (such as Contentful).
• Strong understanding of accessibility standards and inclusive design.
• Data fluency in interpreting analytics and user research.

Benefits & Perks

• Paid parental and maternity leaves, up to $10k per year for adoption, IVF, and fertility services.
• Paid discretionary time off for salaried employees.
• A 6-week paid sabbatical after every 4 years of service.
• Flexible workplace options including office, hybrid, and remote work.
• Health and financial benefits.