Principal eComm CRM Marketing Specialist

About the Role

Key Responsibilities

• Lead execution and tactical strategy for brand and promotional CRM campaigns across email and SMS.
• Manage end-to-end campaign processes including content strategy, creative briefing, QA, deployment, and reporting.
• Develop and execute testing, segmentation, and personalization strategies.
• Drive acquisition campaigns and optimize performance across CRM channels.
• Perform advanced reporting and in-depth analysis to uncover insights and improve program performance.
• Lead vendor relationships and ensure timely delivery of campaign assets.
• Collaborate cross-functionally to maintain and evolve the CRM marketing calendar.
• Partner with automation and lifecycle teams to ensure alignment and consistency across customer touchpoints.
• Provide mentorship and strategic guidance to CRM team members, fostering knowledge sharing and best practices.
• Stay current on industry trends and bring innovative ideas to the team.

Requirements

• Bachelor's degree or equivalent experience.
• 8+ years of experience in CRM or email marketing, ideally in a multi-channel retail environment.
• Expertise in segmentation, lifecycle marketing, and campaign execution.
• Experience with enterprise-level digital tools and CRM platforms.
• Strong communication and stakeholder management skills.
• Proven ability to lead cross-functional projects and deliver measurable results.
• A strategic thinker with a passion for CRM and consumer engagement.
• Exceptionally organized and detail oriented.
• Analytical and data-driven decision-making skills.
• Strong collaboration and communication skills.
• Comfortable leading projects in a fast-paced environment.
• Curious and proactive about testing and optimization.

Nice to Have

• Experience in a multi-channel retail environment.
• Experience with enterprise-level digital tools and CRM platforms.

Qualifications

• Bachelor's degree or equivalent experience.

Benefits & Perks

• Medical, dental, vision, life insurance, disability, flexible spending accounts, health savings account, and voluntary benefits.
• 401k plan with a generous company match.
• EAP+ free and confidential 24/7/365 counseling services.
• Extensive wellness benefits, employee discounts, and a generous time off program.