Principal Growth Product Manager- Self-Serve-Led Growth for SMBs

About the Role

Key Responsibilities

• Own the business performance of the SMB customer segment, including revenue, expansion, retention, and adoption.
• Develop and drive the end-to-end business plan in collaboration with cross-functional partners, covering customer segmentation, lifecycle marketing strategy, and product roadmap priorities.
• Partner with Analytics and Biz Ops to define and track key performance metrics, surface insights, and align on revenue forecasts.
• Lead as a hands-on business owner by writing briefs, providing feedback on marketing plans and roadmaps, building forecasts, or pitching experiments to executives.
• Serve as the connective tissue across cross-functional teams, bringing clarity, urgency, accountability, and strategic direction.
• Secure executive buy-in, resources, and alignment across the organization to ensure company-wide success.

Requirements

• 15 years of experience in growth, revenue strategy, product-led GTM, or general management roles in a SaaS environment.
• Experience in growth or GTM functions, especially around customer acquisition, retention, and monetization.
• Experience leading cross-functional teams across product, engineering, design, and GTM by influence with high visibility and tight interdependencies.
• Experience using data and telemetry to review performance and make data-driven decisions.
• Ability to operate at multiple levels, including executive presence and detailed execution.
• Strong analytical skills with the ability to translate numbers into customer behavior and business outcomes, including proficiency in SQL and/or Excel.
• Proven ability to influence product and marketing teams without direct authority.
• Excellent verbal and written communication skills, with the ability to craft stories from data and inspire change.
• Ability to articulate a clear vision to all levels of the company, including executives.
• Comfortable working across multiple highly visible workstreams and wearing multiple hats.

Nice to Have

• Familiarity with hybrid sales/self-service SaaS models.
• Proven track record of driving significant, company-wide impact.
• Growth mindset and appreciation for constant iteration and progress.
• Leadership from the front by doing and inspiring teams.
• Strong internal compass and bias for action.
• Strong data analysis and modeling skills in SQL and/or Excel.

Qualifications

• Formal educational qualifications are not explicitly specified in the description.

Benefits & Perks

• Pay range in California: $202,800.00 - $327,625.00 base salary.
• Bonus: Variable incentive pay for sales roles; company bonus plan for non-sales roles.
• Stock: Eligible for Restricted Stock Units (RSUs).
• Paid Time Off and paid company holidays based on region.
• Paid Parental Leave: Up to six months off after birth, adoption, or foster care placement.
• Full Health Benefits Plans: Employer-paid and minimum employee contribution options.
• Retirement Plans with employer contributions.
• Learning and Development opportunities including coaching, online courses, and education reimbursements.
• Compassionate Care Leave for life-changing events.