Principal Industry Marketing Manager - Public Sector

UKG

Lowell, MA

Full Time

Senior

142k-204k

4 days ago

Job Description

About the Role

The Principal Industry Marketing Manager (PIM) will execute go-to-market strategies and plans for all segments in the public sector vertical, with a clear understanding of the serviceable addressable market, and strategy for each sub-vertical. The PIM acts as an influencer and strategic advisor to senior leaders inside and outside the organization by providing thought-provoking content and novel solutions that solve complex issues affecting the HR/Workforce function, specifically in the public sector vertical, with expertise in State, Local and Federal government as well as K-12, Higher Education and other public sector sub-verticals. The role involves developing awareness of UKG through pioneering content, tools, and resources, and collaborating with customer-facing internal teams to build and maintain trusting relationships.

Key Responsibilities

Create a library of original thought leadership content (blogs / white papers) that anticipates and defines human-centric challenges in the workplace and can be leveraged to communicate UKG's brand value proposition to internal and external stakeholders.
Represent UKG at industry association and key influencer events (ex. SHRM).
Lead formal network of distinguished experts that aim to expand the emerging discipline of human insights and promote guidance and practical application across public sector sub-industries and geographies.
Design offerings/tools beyond existing solutions that enable public sector organizations and influence product development at UKG.
Collaborate with other Public Sector SMEs and act as an advisor and influencer to senior leaders on advanced issues and innovative solutions for the Public Sector vertical.
Lead special Human Insights projects, including multi-disciplinary initiatives with a company-wide impact.
Build relationships and serve as business partners with senior-level ERMs, Sales, BDRs, and customer executives, adding value through human Insights content, tools, and resources.

Requirements

Senior Leadership position within HCM or Workforce Management.
Working knowledge in the Public Sector vertical.
10+ years' experience in HR leadership with a focus on strategic HR and enterprise-wide innovation in a dynamic environment, across multiple industries.
Demonstrated skills in creativity and innovation.
Experience influencing or advising senior stakeholders and building business cases for HCM/WFM technology investments.
Ability to travel up to 25%.
Bachelor's Degree or higher.

Nice to Have

HR Certifications.
Excellent presentation skills.
Ability to influence others and develop meaningful connections with senior HR & Operations Leaders.
Strategic thinker with demonstrated problem-solving skills.
Model UKG values.
Ability to work in a UKG office a couple days a week preferred.

Qualifications

Bachelor's Degree or higher.

Benefits & Perks

Competitive salary range of $142,100 to $204,200, with potential short-term and long-term incentives.
Comprehensive benefits package available on UKG careers site.
Wellness programs, tuition reimbursement, and U Choose expense reimbursement program.
Inclusive culture with employee resource groups and supportive leadership.

Working at UKG

UKG values purpose-driven work, inclusivity, active employee resource groups, and caring leadership that supports personal and professional growth. The company fosters a collaborative environment where employees are encouraged to bring bold ideas and innovative solutions, emphasizing a mission to inspire organizations to become great places to work.

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