Principal Marketing Analyst

Zoom

Montpelier, VT

Full Time

Senior

127k-277k

12 days ago

Job Description

About the Role

As a Principal Marketing Analyst, you'll advise marketing leadership, lead high-impact analysis, and connect marketing efforts to business outcomes. You'll influence strategy, improve Return on Investment, and drive measurable results across the organization. The role is part of a data-driven B2B marketing team focused on accelerating growth, aligning closely with Sales and RevOps to drive pipeline and optimize performance. The company values collaboration, accountability, and turning insights into action.

Key Responsibilities

Leading strategic analysis of marketing programs, channels, and campaigns across the customer journey to assess effectiveness
Delivering actionable insights to enhance lead quality, boost conversion rates, and improve acquisition and retention
Partnering with Growth Marketing, Sales Ops, RevOps, and Finance to build integrated measurement frameworks and guide strategic planning
Evaluating marketing's impact on revenue and pipeline to inform data-driven budget allocation and investment strategies
Translating complex data into clear narratives and recommendations for senior executives and key stakeholders
Championing marketing performance measurement, standardized reporting, and scalable systems to support accountability, transparency, and informed decision-making

Requirements

Hold a Bachelor's or MBA in business, analytics, or a quantitative field, with 10+ years in marketing, business analytics, or strategy
Have deep global B2B SaaS or enterprise tech, marketing expertise, including funnel dynamics, digital performance metrics, and demand generation strategies
Have proven track record of using data to influence senior stakeholders, shape strategy, and drive business outcomes
Have robust cross-functional collaboration aligning marketing with sales goals, revenue targets, and acquisition objectives
Be skilled in modern marketing/sales platforms (e.g., Salesforce, Pardot, web analytics) and leveraging data from these systems
Have excellent communication and storytelling abilities; ABM, PLG, and customer journey analysis knowledge is nice to have

Nice to Have

ABM, PLG, and customer journey analysis knowledge

Qualifications

Bachelor's or MBA in business, analytics, or a quantitative field
10+ years of experience in marketing, business analytics, or strategy

Benefits & Perks

A variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health
Support for work-life balance and community contribution
Total Direct Compensation philosophy including base salary, bonus, and equity value

Working at Zoom

We're problem-solvers, working at a fast pace to design solutions with our customers and users in mind. We foster a collaborative, growth-focused environment that values support, empowerment, and fair hiring practices. Our culture emphasizes innovation, accountability, and continuous development.

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