Principal Performance Marketing Strategist

About the Role

Key Responsibilities

• Develop and execute data-driven media strategies to drive new member acquisition.
• Lead allocation of media investments across digital, mobile, offline, and emerging channels.
• Partner with internal media leads and channel owners to optimize for volume, efficiency, and brand consistency.
• Design and implement robust measurement strategies, leveraging Media Mix Modeling, incrementality testing, and in-channel analytics.
• Champion Chime's Media Mix Model workstream, turning insights into actionable investment shifts.
• Collaborate closely with cross-functional partners (Data, Analytics, Finance, Product Marketing, and Creative) to ensure alignment on goals and execution.
• Manage relationships with agencies and scaled partners (Meta, Google, etc.), driving accountability on pacing, creative enablement, and performance.
• Deliver impact reporting on paid marketing efforts, translating data into actionable insights and executive-ready narratives.
• Optimize existing processes and introduce new ones to improve cross-functional collaboration and business outcomes.

Requirements

• 8+ years of experience in paid media, with emphasis on performance-driven campaigns and media mix optimization.
• Experience designing media measurement frameworks and working knowledge of attribution models, incrementality testing, and Media Mix Modeling.
• A proven record of managing an 8-figure+ always-on media budget across multiple scaled channels.
• Strong analytical skills and ability to synthesize data into actionable insights.
• Experience leading agency relationships and cross-functional collaboration.
• Familiarity with strategy, planning, and buying processes across multiple media types.
• Excellent verbal and visual communication skills to influence leadership and drive alignment.
• Bachelor's degree in business, marketing, or related field preferred.

Nice to Have

• Experience working with cross-functional teams including Data, Analytics, Finance, and Creative.
• Knowledge of emerging media channels and innovative media strategies.

Benefits & Perks

• Competitive salary based on experience
• Bonus and equity package
• 401k match
• Medical, dental, vision, life, and disability benefits
• Generous vacation policy and company-wide paid days off
• Up to 24 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents
• Annual wellness stipend
• Support for local community organizations
• Backup child, elder, and/or pet care
• In-office perks and hybrid work policy
• Access to Maven family planning benefits