Principal Product Marketing Manager, Tech & Dev - Remote

Skillsoft

Elkins Park, PA

Full Time

Senior

120k-180k

25 days ago

Job Description

About the Role

At Skillsoft, we propel organizations and people to grow together through transformative learning experiences. We believe every team member has the potential to be AMAZING. Join us in our quest to transform learning and help individuals unleash their edge. As a Principal Tech & Dev Product Marketing Manager, you will be part of a cross-functional team of marketers for our B2B-focused market segment. This team is accountable for using market and customer research to shape how we position our solutions in the marketplace. The role involves leading highly effective B2B acquisition and growth strategies for Skillsoft's suite of Tech & Dev solutions, developing go-to-market plans, and influencing strategy and KPIs.

Key Responsibilities

Deliver compelling product positioning messaging to our target audience across multiple channels, differentiating our products from the competition.
Collaborate with Product Management, Sales Leaders, Customer Success, and other stakeholders to refine our industry narrative and the depth of capabilities, solutions, and partnerships.
Drive the development and execution of a strategic marketing plan and tactics focused on the enterprise Tech & Dev buyer, including the launch of strategic new solutions.
Influence packaging and pricing strategies for our products.
Use market, customer, and product inputs to develop go-to-market plans that significantly impact market share.
Increase new business and high customer retention rates by understanding products and use cases, and influencing strategy and KPIs.

Requirements

Ability to think strategically about product differentiation, pricing models, and competitive pressures.
Highly motivated about identifying and building profitable market-driven business opportunities to help drive revenue.
8 years of experience successfully implementing global B2B SaaS product marketing plans across direct sales channels for SaaS products.
Bachelor's degree in marketing or a related business discipline.
Subject matter expertise with tech & dev.
Expertise in synthesizing customer, product, and marketing data to make recommendations.
Strong interpersonal skills with the ability to effectively present and sell information both internally and externally.
Experience collaborating and driving results within a matrixed international marketing organization.
Comfortable delivering in a lean, cross-functional team with ambiguity.
Polished communication and executive presentation skills for delivering confident, concise briefings to sales and product leadership.
Ability to travel up to 20-25%.

Nice to Have

MBA and/or Product Marketing Certifications

Qualifications

Bachelor's degree in marketing or a related business discipline.
8 years of experience in global B2B SaaS product marketing.

Benefits & Perks

Target base salary range of approximately $120,000 - $180,000 annually.
Enterprise benefits including medical, dental, vision, and paid time off.

Working at Skillsoft

We are passionately committed to leadership, learning, and success. We embrace every opportunity to serve our customers and each other as one team, open and respectful, curious, and agile.

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