Product Analyst

About the Role

Key Responsibilities

• Support Product Management, User Experience, & Technology teams in identifying opportunities to enhance site functionality and increase site conversion.
• Develop measurement plans and Key Performance Indicators (KPIs) to assess the success of new enhancements and experiments on the site.
• Collaborate with Marketing and Customer Insights to provide a customer-centric perspective to web and mobile app project analysis and insights.
• Design experiments, validate test data, conduct analysis, and report results to measure the impact of functionality enhancements on site metrics such as traffic and conversion.
• Communicate test results, insights, and actionable recommendations effectively.
• Provide retrospective analysis on projects, collaborate with Product Management and Finance to provide metrics input, and assist in quantifying sales drivers from technology enhancements.
• Collaborate with Marketing Systems to identify reporting requirements for new site functionality and assist in creating specifications for technology teams to implement correct analytics code.
• Utilize analytics tools to address business inquiries and present findings to key decision-makers.
• Produce ad hoc analysis to find opportunities to enhance the product roadmap.
• Develop and publish reports and dashboards for internal customers.
• Support and train internal users on digital analytics tools.
• Stay updated on trends and best practices in digital analytics and e-commerce.

Requirements

• Proficiency in analyzing data and drawing actionable insights to support decision-making processes.
• Ability to effectively communicate technical information and insights to various stakeholders across different levels of the organization.
• Capability to juggle multiple projects simultaneously, prioritize tasks, and adhere to timelines while ensuring quality deliverables.
• Aptitude for collaborating with cross-functional teams, including Product Management, User Experience, Technology, Marketing, and Customer Insights.
• Capacity to think creatively, strategically, and technically to address challenges and identify opportunities for site enhancement and monetization.
• Desire and ability to take ownership of products/projects, driving them from conception to execution while ensuring alignment with business objectives.
• Familiarity with digital analytics tools and MS Office programs to analyze data, generate reports, and develop dashboards.
• Proficiency with SQL queries, including troubleshooting and writing queries in SQL/GBQ.
• Candidates with a bachelor's degree or equivalent work experience in a related field are encouraged to apply.
• 1-2 years of direct experience in a related role.
• Able to work a flexible schedule based on department and company needs.

Nice to Have

• Experience with in-house and third-party analytic tools.
• Experience in e-commerce or digital analytics environments.
• Strong problem-solving and technical troubleshooting skills.

Qualifications

• Bachelor's degree or equivalent work experience in a related field.
• 1-2 years of direct experience.
• Proficiency in writing and troubleshooting SQL/GBQ queries.

Benefits & Perks

• Competitive pay and benefits.
• Comprehensive health and wellness coverage.
• 401(k) match.
• Paid time off and eight paid holidays.
• Continuous learning and leadership development opportunities.
• Merchandise discounts.
• Performance-based incentives.
• Annual merit review.
• Employee Assistance Program with mental health counseling and legal/financial advice.
• Tuition reimbursement.