Product Analyst (SEO & AEO)

About the Role

Key Responsibilities

• Utilize tools such as BrightEdge and Siteimprove to track keyword rankings, traffic trends, and overall SEO health across the website.
• Partner with content, UX, and development teams to implement SEO and AEO strategies, including metadata optimization, structured data, and schema markup.
• Identify and address technical SEO issues such as crawl errors, broken links, and page speed concerns using insights from BrightEdge and Siteimprove.
• Conduct in-depth keyword research and competitive benchmarking to uncover growth opportunities and improve search engine visibility.
• Support efforts to enhance on-site search functionality and cross-platform discoverability, ensuring a consistent and compelling brand presence.

Requirements

• Proven experience in SEO and/or AEO analysis, preferably in a digital product or content-rich environment.
• Proficiency with SEO tools such as BrightEdge, Siteimprove, Google Search Console, and Google Analytics.
• Strong understanding of technical SEO concepts including structured data, schema markup, and page performance.
• Excellent analytical skills with the ability to translate data into actionable insights.
• Effective communication and collaboration skills across technical and non-technical teams.

Nice to Have

• Familiarity with HTML/CSS and CMS platforms.
• Experience with accessibility optimization and voice search strategies.
• Knowledge of UX principles and how they intersect with SEO.

Qualifications

• BA or BS degree
• Minimum of 3 years of experience in a related role