Product Analyst (SEO & AEO)

About the Role

Key Responsibilities

• Utilize tools such as BrightEdge and Siteimprove to track keyword rankings, traffic trends, and overall SEO health across the website.
• Partner with content, UX, and development teams to implement SEO and AEO strategies, including metadata optimization, structured data, and schema markup.
• Identify and address technical SEO issues such as crawl errors, broken links, and page speed concerns using insights from BrightEdge and Siteimprove.
• Conduct in-depth keyword research and competitive benchmarking to uncover growth opportunities and improve search engine visibility.
• Support efforts to enhance on-site search functionality and cross-platform discoverability, ensuring a consistent and compelling brand presence.
• Assist in the development and promotion of digital experiences, including analyzing market trends and third-party requirements.
• Help increase the penetration and usage of digital banking channels to attract new customers and retain existing clients.
• Evaluate new vendors and assist in negotiations and contract administration for digital banking products and services.
• Perform customer-focused quality assessments and support risk management, compliance, and audit needs.
• Develop and maintain business reporting capabilities, monitor digital experience results, and recommend modifications to improve outcomes.

Requirements

• Proven experience in SEO and/or AEO analysis, preferably in a digital product or content-rich environment.
• Proficiency with SEO tools such as BrightEdge, Siteimprove, Google Search Console, and Google Analytics.
• Strong understanding of technical SEO concepts including structured data, schema markup, and page performance.
• Excellent analytical skills with the ability to translate data into actionable insights.
• Effective communication and collaboration skills across technical and non-technical teams.
• Experience in digital channels, payments, banking practices, and regulations requiring legal compliance.
• Excellent project management skills.
• Strong organizational, analytical, and interpersonal skills.
• Ability to use a personal computer and job-related software such as MS Word, MS Excel, and MS PowerPoint at an intermediate level.
• Minimum of 3 years of experience in a similar position.
• Bachelor's degree (BA or BS).

Nice to Have

• Familiarity with HTML/CSS and CMS platforms.
• Experience with accessibility optimization and voice search strategies.
• Knowledge of UX principles and how they intersect with SEO.

Qualifications

• BA or BS degree.
• Minimum of 3 years experience in a similar role.