Product Manager Personalization Experience

About the Role

Key Responsibilities

• Develop and implement the overall vision and roadmap for Martech products, focusing on achieving key metrics such as OKRs and user adoption rates.
• Ensure Martech solutions are scalable, efficient, and aligned with organizational goals.
• Identify opportunities to drive customer acquisition, retention, and engagement through innovative technology solutions.
• Partner with marketing, analytics, and IT teams to gather and prioritize requirements, ensuring alignment with business objectives.
• Act as a liaison between technical and non-technical stakeholders, translating business needs into actionable technical specifications.
• Supervise the development, implementation, and optimization of Martech tools such as Adobe Journey Optimizer (AJO), Adobe Target, and Product Recommendation Engine.
• Collaborate with marketing and digital merchandising teams to drive personalized experiences across all touchpoints.
• Oversee and mentor a team of Product Owners and Product Analysts, fostering a collaborative and high-performance culture.
• Support agile teams by preparing content, structure, and goals for product demos.
• Oversee the creation of user stories, technical specifications, and documentation to guide development efforts.
• Recruit, mentor, and develop Product Owners and Product Analysts through coaching, knowledge transfer, and actionable feedback.
• Conduct continuous market research and competitive analysis to inform and refine the product roadmap.
• Stay updated on industry trends, emerging technologies, and commerce developments to identify new opportunities.
• Advocate for and drive the adoption of innovative tools and practices to maintain a competitive advantage.
• Leverage technological advancements to drive incremental sales growth and enhance guest satisfaction.
• Align product strategies with measurable business outcomes, ensuring long-term value creation.

Requirements

• Bachelor's degree in Computer Science, Engineering, Business, or related field.
• 7+ years of relevant work experience, including at least 3+ years in a digital product management role and 2+ years managing teams.
• Strong understanding of retail, e-commerce, or beauty industry marketing strategies.
• Familiarity with Martech platforms such as Salesforce Marketing Cloud, Adobe Experience Cloud, Adobe Journey Optimizer (AJO), Adobe Target, and Email Service Providers (ESPs), including integration practices.
• Proven ability to create and execute product visions, strategies, and roadmaps that achieve measurable business outcomes.
• Exceptional skill in analyzing user metrics and turning them into actionable insights, including the use of A/B testing and analytics platforms.
• Experience working in an agile (scrum) development environment, preferably within large organizations.
• Strong leadership skills with a track record of driving organizational change and fostering a high-performing team culture.
• Demonstrated ability to coach, mentor, and grow team members, maximizing their potential.
• Exceptional communication and collaboration skills, with the ability to align stakeholders and navigate complex decisions effectively.
• Up-to-date knowledge of the latest trends, innovations, and best practices in digital and Martech domains.
• Ability to stay curious and motivated, working independently and across cross-functional teams to drive progress and results.
• Highly motivated self-starter with strong problem-solving skills.
• Excellent written, verbal, and presentation skills, with a focus on clarity and impact.
• A visionary who can balance long-term strategic goals with immediate business needs.

Nice to Have

• MBA or Master's degree in Strategy, Management, or a related field.
• Certification in Agile and Scrum development practices.
• Experience in digital product design, user experience (UX), and customer research to inform product strategy and enhance user engagement.

Benefits & Perks

• The pay range for this position is $119,300.00 - $156,700.00 per year.
• Opportunity for eligible associates to earn additional compensation pursuant to the company's bonus plan.
• Full-time positions are eligible for paid time off, health, dental, vision, life, and disability benefits.
• Part-time positions are eligible for dental, vision, life, and disability benefits.
• For additional information concerning benefits, visit our Benefits and Career Development page: https://learn.bswift.com/ulta