Product Marketing Associate Director

Credit Karma

Oakland, CA

Full Time

Senior

199k-284k

7 days ago

Job Description

About the Role

The Product Marketing Associate Director at Credit Karma is responsible for driving go-to-market strategies and plans for key offerings across the Consumer Growth platform, which integrates Credit Karma with TurboTax product offerings. The role involves developing strategies to increase member adoption, business growth, and customer engagement through various initiatives such as launching new products, optimizing existing ones, and packaging offerings to enhance retention and lifetime value. This individual contributor position reports to the Director of Product Marketing and requires a comprehensive understanding of marketing from strategy to execution within a consumer technology environment.

Key Responsibilities

Develop marketing strategies and launch plans to drive member adoption and business growth, including opportunity sizing, customer research, market analysis, competitive analysis, segmentation, targeting, positioning, messaging framework, and channel strategies.
Drive complex growth initiatives across the portfolio by developing business cases, evaluating opportunities, analyzing business performance and customer data, identifying priorities, and executing plans with Credit Karma teams.
Collaborate with growth marketing, product, brand, and creative strategy teams to build and deliver GTM plans that meet company goals and KPIs.
Work with product and research teams to influence product strategy and roadmap development.
Partner with product and marketing teams to execute strategies and programs, inspiring action through data-driven insights such as market research and testing plans.
Build strategies for customer acquisition, engagement, retention, upsell, and cross-sell across offerings.

Requirements

BA/BS degree with 10+ years of experience in product marketing at a consumer technology company; MBA highly preferred.
Strong experience in product marketing fundamentals including audience insights, competitive intelligence, segmentation, targeting, personas, positioning, messaging, acquisition and engagement marketing plan development, product discovery, and product launches.
Deep analytical skills with demonstrated ability to think strategically about complex issues and develop actionable insights.
Proven experience as both a driver and collaborator/influencer across strategic and tactical initiatives, with the ability to think big and drive business outcomes.

Nice to Have

Demonstrated experience collaborating with product, growth marketing, research, analytics, and creative teams.
4+ years in product marketing at a large B2C tech company.
Proven track record of success in driving subscriber growth and retention in a DTC or B2C environment.
Ability to present effectively to and influence senior leadership and cross-functional teams.
Experience in fintech and B2C subscriptions is a plus.

Qualifications

Educational background with a BA/BS degree; MBA highly preferred.

Benefits & Perks

Medical and Dental Coverage
Retirement Plan
Commuter Benefits
Wellness perks
Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
Education Perks
Paid Gift Week in December

Working at Credit Karma

Credit Karma fosters an intensely collaborative and creative environment with a diverse and inclusive employee culture. The company values contributions from all employees, supports internal Employee Resource Groups, and is committed to diversity, equity, and inclusion. They emphasize professional growth, respect individual backgrounds and experiences, and promote an environment where every voice is heard and valued.

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