Product Marketing Manager

Fiserv

Alpharetta, GA

Full Time

Mid Level

15 days ago

Job Description

About the Role

Calling all innovators - find your future at Fiserv. We are a global leader in Fintech and payments, moving money and information in a way that moves the world. We connect financial institutions, corporations, merchants, and consumers to one another millions of times a day—quickly, reliably, and securely. If you want to make an impact on a global scale, come make a difference at Fiserv. As a Product Marketing Manager, you will be at the forefront of transforming financial services for community banks and credit unions, developing and executing innovative go-to-market strategies, and influencing sales pipeline and revenue growth across various lines of business.

Key Responsibilities

Design and develop strategic marketing programs in support of key, targeted priorities for products and solutions from Fiserv, including those that empower the growth of community banks and credit unions.
Lead product marketing efforts inclusive of all product and related collateral (sales documentation, product videos, website copy, blog posts, and more) to drive awareness, positioning, and adoption of strategic marketing programs.
Collaborate proactively with internal stakeholders in business management, product management, sales, marketing, finance, and account management to develop, execute, and define marketing program strategies, plans, and measurable goals.
Coordinate industry and client research, whitepaper, and thought leadership development.
Support social media and content marketing efforts, including social listening.
Support sales and lead generation efforts.
Identify and support the Fiserv presence at Fiserv-hosted and industry tradeshows and events.

Requirements

3+ years of experience in creating and managing marketing campaigns in the financial services industry.
5+ years of experience in designing and developing strategic marketing programs, such as digital marketing, content marketing, social media, email marketing, and events.
5+ years of Business to Business (B2B) and Business to Consumer (B2C) marketing experience.

Nice to Have

Bachelor's degree or an equivalent combination of education, work, and/or military experience.
3+ demonstrable experience in product marketing and innovation.

Qualifications

Experience in creating and managing marketing campaigns in the financial services industry
Designing and developing strategic marketing programs including digital, content, social media, email, and events
Business to Business (B2B) and Business to Consumer (B2C) marketing experience

Benefits & Perks

Medical, Vision and Dental Benefits
Comprehensive benefit plans to suit your unique needs
Fuel Your Life Wellness Program
Resources to elevate your well-being
401k, Employee Stock Purchase Plans and Incentives & Bonuses
When Fiserv performs well, so does your financial health
Employee Resource Groups
Celebrating inclusion in the workplace
Paid Time Away
Providing the time off to manage personal needs

Working at Fiserv

We’re better together. Fiserv promotes a diverse and inclusive culture through Employee Resource Groups where associates can share perspectives, exchange ideas, and elevate careers. The company values well-being, development, and internal mobility, fostering a collaborative and supportive work environment.

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