Product Marketing Manager 1

About the Role

Key Responsibilities

• Own the lifecycle of a specified product category in accordance with the 3-year product roadmap.
• Drive Voice of Customer, market research & analyze trend data to identify and drive product opportunities.
• Facilitate collaboration with cross functional teams to align decisions, communication, and execution of product related initiatives.
• Represent product category during product development, ensuring product meets customer requirements and is delivered on time & within budget.
• Execute milestones and deliverables for each stage of the new product development process.
• Define and prioritize product features & enhancements based on market research & competitive positioning.
• Plan and execute successful product launches by collaborating with marketing and merchandising teams to create compelling product storytelling & go to market strategy.
• Monitor & analyze product sales, profit performance & customer feedback to identify opportunities for product category improvement including cost savings & quality improvement.
• Implement end-of-life product strategies including discontinuation and phase-out processes.
• Provide sales, trade & internal teams with necessary information, training, and product knowledge to support profitable growth.
• Participate in activities as appropriate to ensure the success of the organization.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field required.
• At least 3 years of relevant experience is required.
• 4 years of experience preferred.