Product Marketing Manager

About the Role

Key Responsibilities

• Lead product strategy and execution, working closely with cross-functional teams to define requirements, guide development, and ensure successful delivery.
• Act as a catalyst for innovation—embracing ambiguity, encouraging experimentation, and fostering a collaborative culture.
• Translate consumer behaviors and market trends into actionable product roadmaps and business cases.
• Own the product lifecycle, from ideation to launch, ensuring alignment with global strategies and local market needs.
• Collaborate with internal stakeholders across design, engineering, marketing, and operations to deliver products that meet cost, quality, and timeline goals.
• Serve as the voice of the customer, integrating insights into product features and experiences.
• Guide market research efforts and apply methodologies like design thinking to validate concepts and strategies.
• Manage budgets and resources, ensuring projects stay on track and deliver measurable business outcomes.
• Develop launch materials and partner with marketing teams to ensure product messaging reflects consumer insights.
• Present updates and strategic direction to senior leadership and represent the product at industry events and media engagements.

Requirements

• Experience in product management, including leading product strategy and execution.
• Ability to work closely with cross-functional teams such as design, engineering, marketing, and operations.
• Strong understanding of market research methodologies and consumer insights.
• Experience managing budgets and resources to meet project goals.
• Excellent communication skills for presenting to senior leadership and industry engagement.
• Ability to thrive in dynamic, ambiguous environments and foster collaboration.