Product Marketing Manager - 2085294

ASGN

Redmond, WA

Contract

Mid Level

2 days ago

Job Description

About the Role

Apex is hiring a Product Marketing Manager for a contract role within the post-sale monetization marketing team. The team focuses on driving awareness and engagement for experiences outside of the core game, including subscription services like Realms, Marketplace Pass, and Marketplace DLC and Sales. The role involves defining strategy, developing go-to-market plans, and executing campaigns to support growth and revenue impact, working across multiple disciplines and external partners.

Key Responsibilities

Create, manage and implement the marketing of monthly subscription service updates to drive acquisition, engagement and retention of subscribers.
Lead go-to-market strategy for catalog sales, driving interest and conversion.
Work with partnerships and external partners to launch DLC collaborations for key brands.
Collaborate with cross-functional teams including engineering, data science, creative, and marketing leads to develop and execute product go-to-market plans for marketplace content updates and subscription services.
Outline KPIs, define innovative strategies to drive player acquisition and re-engagement, and identify opportunities to increase marketplace conversion.
Partner with the Business Owner of Realms Plus and Marketplace Pass to execute marketing activities that reduce churn and increase engagement, including developing marketing plans for new features.
Work with lifecycle teams to develop ongoing lifecycle campaigns to engage and retain subscribers.
Coordinate with IMC and media teams to develop paid media campaigns for acquisition and retention.
Partner with Player Lifecycle Management to create in-game messages that promote retention and engagement.
Author brand briefs and provide consumer, category, and brand direction to ensure marketing consistency across all channels.
Manage relationships with internal stakeholders and regularly report on marketing strategies, plans, and findings.

Requirements

2+ years of marketing experience.
Experience managing go-to-market campaigns from inception to execution.
Experience working with product stakeholders and managing cross-team relationships.
Experience working with multiple marketing channel teams to execute unified campaigns.
Strong project management, collaboration, and communication skills.
Ability to use data to inform decision-making.
Resiliency and adaptability working in a fluid, agile marketing environment.

Nice to Have

Experience influencing engineering on product features.
Experience with digital advertising and in-game marketing.
Knowledge of subscription services and online experiences.

Qualifications

Formal educational qualifications are not specified, but relevant experience is emphasized.

Benefits & Perks

Medical, dental, vision, life, disability, and other insurance plans.
Employee stock purchase program (ESPP) and 401K with company match.
Health Savings Account (HSA) on the HDHP plan.
SupportLinc Employee Assistance Program with up to 8 free counseling sessions.
Corporate discount savings program and other discounts.
On-demand training, certification prep, and access to technical and leadership courses.
Certification discounts and perks for associations like CompTIA and IIBA.
Dedicated customer service team and certified Career Coach.

Working at ASGN

Apex Systems values innovation, collaboration, and continuous learning. The company emphasizes a supportive environment with professional development resources, awards for excellence, and a comprehensive benefits package. They promote a culture of diversity and inclusion, offering equal opportunity employment and support for career growth.

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