Product Marketing Manager

About the Role

Key Responsibilities

• Develop product positioning and messaging informed by user research, market insights, and product understanding.
• Scope and execute marketing content and strategies to reach different customer segments such as data scientists, IT managers, and plant operators.
• Conduct market research to identify trends, opportunities, and threats, and work with analyst relations for insights.
• Create high-impact marketing materials including product tours, whitepapers, online demos, media interviews, and event content.
• Equip the sales team with tools and materials like presentations, battle cards, demos, and training resources to highlight product value.
• Understand and advocate for existing and prospective customers by identifying key workflows, measuring value, and promoting success stories.
• Serve as a liaison between product management, engineering, sales, and marketing to ensure alignment and consistency.
• Develop and execute go-to-market plans for new product launches, feature releases, and market expansion.

Requirements

• 2-3 years of experience in product marketing within B2B SaaS, industrial technology, data, and AI space.
• Marketing experience in the industrial sector, such as manufacturing, raw materials, or distribution.
• Experience understanding complex software products, ideally in AI.
• Experience managing product marketing throughout a product's lifecycle, especially launches and market building.
• Understanding of industrial operations, data management, or AI/machine learning.
• Proven ability to develop and execute go-to-market strategies that drive growth.
• Exceptional written and verbal communication skills, capable of translating technical concepts into engaging language.
• Experience writing white papers, blogs, scripts, customer stories, and sales presentations.
• Strong relationship-building skills across different teams and stakeholders.
• Ability to analyze market data, customer feedback, and sales performance to inform strategies.
• Hands-on, proactive attitude with a track record of delivering impact, ownership, and persistence.
• Flexible and curious mindset suitable for a startup environment.

Nice to Have

• Experience working on product marketing throughout a product's lifecycle, especially on launches and market building stages.
• Experience with competitive intelligence.

Qualifications

• Educational background not explicitly specified, but relevant experience in product marketing and technical understanding is required.

Benefits & Perks

• Contract duration of 6-12 months with potential extension and contract-to-hire.
• Remote work opportunity within the USA, preferably in Houston, Austin, or Phoenix.
• Competitive hourly rate of $60 to $80, DOE.