Product Marketing Manager

About the Role

Key Responsibilities

• Lead the go-to-market launch of new releases, features and product initiatives and manage the cross-functional implementation of the launch plan.
• Develop differentiated product positioning and value proposition through customer-centric messaging and marketplace intelligence.
• Conduct market segmentation analysis, define ideal customer profiles, establish launch phases, develop product positioning and value propositions, set pricing and packaging, and articulate KPIs for benchmarking for each product launch.
• Own the development of customer/external roadmaps for different customer segments, with a bias towards agility and accuracy.
• Ensure sales readiness by producing internal and external product-related content such as product sheets, case studies, presentations, sales training, and partner communications.
• Foster deep cross-collaboration between Product, Sales, and Marketing to deliver clear, compelling, and differentiated product positioning within a competitive landscape.
• Partner with brand marketing to develop market-facing narratives, ensuring accurate product positioning and proof points.
• Develop competitive analysis resources, including battlecards, competitor grids, and positioning maps.

Requirements

• 3-5+ years of marketing experience, including at least 3 years of direct product marketing or product management experience for a tech platform, measurement vendor, OEM, or publisher with cross-channel, video, and television-related products.
• Strong understanding of the ad ecosystem holistically, across all formats and channels.
• Technically savvy, with experience in and deep understanding of the programmatic ad tech industry as well as ad-measurement.
• Experience building and executing marketing and go-to-market plans and campaigns.
• Organized thinker with excellent written and verbal interpersonal skills who can simplify complex topics.
• Strong writing, presentation skills, and analytical orientation with a love for data and articulating business impact.
• Excellent interpersonal skills to interact with cross-functional teams and external partners; people manager experience is a plus.
• Enthusiastic self-starter capable of managing multiple projects in a fast-paced environment.
• Creative problem-solver who believes that perfect is the enemy of good.

Nice to Have

• People manager experience.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Compensation: $125,000 - $150,000; Commensurate with experience.