Product Marketing Manager

Wallarm

Austin, TX

Full Time

Senior

84k-117k

4 days ago

Job Description

About the Role

As a Product Marketing Manager at Wallarm, you will be responsible for executing our product marketing strategy, including developing assets like datasheets and whitepapers, planning and executing campaigns, supporting and enabling sales teams. You will be the expert on how we position and sell our API security products in the market. This role is ideal for someone who has expertise in developing a compelling story and communicating it effectively to cybersecurity buyers. You will be part of the product team and should have a strong interest in product positioning, cybersecurity, product launches, and effective marketing communications.

Key Responsibilities

Create compelling assets and content
Write press releases for new features and products
Create datasheets, whitepapers, web pages, and other content
Author and publish blog content
Ensure product launches are successful
Create and maintain launch plans
Generate relevant content for product launches
Ensure that sales can sell and position the product effectively
Develop and refine product positioning
Create content to inform sales about the product and features
Research and deliver competitive assessments
Create sales enablement training materials
Deliver presentations and updates to sales
Engage with customers and prospects
Research and gather relevant information from customers and prospects
Support sales during the sales cycle through content and prospect calls
Interview customers and create case studies
Create content for the customer newsletter
Drive customer engagement in peer reviews
Ensure successful events
Create slides and other content for webinars and in-person events
Support conferences with booth staff duty, materials, and coordination
Help drive attendance for events

Requirements

Experience in Product Marketing, specifically with cybersecurity
Strong technical acumen: you understand how software is built, packaged, deployed, and operated
Strong understanding of Appsec/Product Security/WAAP/API Security
Highly attentive to detail, especially in written communications
Highly independent and pragmatic
Experience with using AI tools for product marketing
Strong presentation skills, ability to communicate effectively with a variety of audiences
Excellent proficiency in English
Ability to travel up to 25%