Product Marketing Manager

Redwood Trust

Mill Valley, CA

Full Time

Senior

129k-155k

14 days ago

Job Description

About the Role

An experienced product marketer that is comfortable splitting the difference between the art and science of marketing. Working from ideation through execution, you will be the expert for your product line and be the quarterback for all product marketing efforts. You will be focused on building a sustainable, growth oriented, marketing platform. You will be responsible for strategizing, forecasting, executing, measuring, and optimizing integrated campaigns. You are someone that likes to build, you are a fast mover, and you are happiest when you are accountable.

Key Responsibilities

Create and deliver against marketing growth goals for Redwood Trust's Aspire brand.
"Quarterback" product marketing initiatives from end to end (ideation, strategy, execution, measurement, optimization, reporting, and stakeholder management).
Write brand and product positioning and messaging.
Own (create, manage, maintain) product specific marketing and sales enablement assets.
Own competitive and market insights.
Own and optimize lead performance from creation to initial sale and repeat sale (lead gen, funnel optimization, nurture).
Build awareness and nurture content strategy.
Partner with marketing functional experts (events, social, digital marketing, creative) to deliver against strategy.
Develop and execute customer review strategy (TrustPilot, Google Reviews, etc).

Requirements

10+ years marketing experience.
Fluency in growth campaigns (PPC, partnerships, Linkedin Sales Navigator) for consumer and B2B audiences.
Experience with affiliate platforms and marketing.
Comfortable developing a test strategy and framework.
Ability to interpret data, identify key insights, and draw meaningful conclusions based on analysis.
Experience with product positioning and messaging.
Strong stakeholder management and sales partnership experience.
Email marketing experience (strategy and execution).
Strong brief writer.
Comfortable project managing.
A+ communication skill (written, verbal). Comfortable interfacing with leadership team.
Content development and distribution.
Vendor management.
Regular travel to Irvine, NYC, Denver, and Charlotte.

Benefits & Perks

Competitive benefit package including discretionary corporate bonus program.
Multiple health plans.
STD and LTD options.
Company sponsored life insurance.
Fitness reimbursement.
Paid parental leave.
Time to volunteer.
Paid Time off.
ESPP.
401K matching.

Working at Redwood Trust

At Redwood Trust, we are committed to fostering an inclusive workplace where diversity is valued, and everyone has the opportunity to thrive. We welcome applications from individuals of all backgrounds and experiences. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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