Product Marketing Manager

About the Role

Key Responsibilities

• Lead product strategy and execution, working closely with cross-functional teams to define requirements, guide development, and ensure successful delivery.
• Act as a catalyst for innovation—embracing ambiguity, encouraging experimentation, and fostering a collaborative culture.
• Translate consumer behaviors and market trends into actionable product roadmaps and business cases.
• Own the product lifecycle, from ideation to launch, ensuring alignment with global strategies and local market needs.
• Collaborate with internal stakeholders across design, engineering, marketing, and operations to deliver products that meet cost, quality, and timeline goals.
• Serve as the voice of the customer, integrating insights into product features and experiences.
• Guide market research efforts and apply methodologies like design thinking to validate concepts and strategies.
• Manage budgets and resources, ensuring projects stay on track and deliver measurable business outcomes.
• Develop launch materials and partner with marketing teams to ensure product messaging reflects consumer insights.
• Present updates and strategic direction to senior leadership and represent the product at industry events and media engagements.

Requirements

• Bachelor's degree in business, marketing, or a related field (Master's preferred).
• 7-10 years of experience in product management, category strategy, innovation, or related disciplines.
• Strong analytical and decision-making skills, with a proven ability to interpret data and drive results.
• Deep understanding of consumer behavior, market dynamics, and product development processes.
• Experience managing complex product portfolios and working within global organizations.
• Skilled in agile methodologies and modern collaboration practices.
• Excellent communication and stakeholder management abilities.
• Willingness to travel domestically and internationally (up to 30%).

Nice to Have

• Experience with product vision management.
• Knowledge of market analysis and market research projects.
• Budget management experience.
• Design thinking expertise.
• Experience with product lifecycle management.

Qualifications

• Bachelor's degree in business, marketing, or a related field
• Master's degree (preferred)

Benefits & Perks

• Disability insurance
• Dental insurance
• 401(k)
• Vision insurance
• Medical, vision, dental, and life and disability insurance for contract/temporary professionals
• Eligibility to enroll in company 401(k) plan