Product Marketing Manager - Manufacturing

About the Role

Key Responsibilities

• Collaborate with cross-functional teams, including go-to-market strategy, sales, and demand generation, to lead planning and ensure the cohesive execution of marketing strategies that drive awareness, adoption, and industry growth.
• Develop and execute go-to-market strategies tailored to the manufacturing industry, including positioning, messaging, and differentiation strategies that align with market needs.
• Create compelling and differentiated messaging, value propositions, thought leadership content, sales assets, customer stories, and industry-specific collateral to be used by Snowflake marketing and sales teams, as well as partner teams.
• Work closely with the sales organization to drive use case implementation and product adoption through sales plays and enablement materials that empower sales teams to effectively engage and win in the market.
• Establish Snowflake as a trusted thought leader in manufacturing data transformation through industry events, webinars, blogs, and customer advocacy initiatives.
• Execute and be accountable for the success of go-to-market campaigns.
• Leverage data to identify opportunities, guide decisions, and measure performance of go-to-market activities.
• Engage with customers, partners, and sales teams to gather insights and amplify Snowflake's value proposition and messaging in the industry vertical.

Requirements

• 5+ years of experience in product marketing or related experience; knowledge of the manufacturing industry is preferred.
• Proven ability to create strategic marketing plans, including go-to-market strategies, positioning, and messaging tailored to complex, highly regulated industries.
• Exceptional written communication skills and ability to synthesize complex, technical information into clear and concise presentations and plans that resonate with executive-level and technical audiences.
• Strong leadership capabilities with experience in guiding cross-functional teams, influencing stakeholders, and driving projects to successful completion in a collaborative manner.
• Ability to think big and re-imagine how Snowflake can deliver value to customers in collaboration with our partner ecosystem.
• Passion for understanding customer needs and the ability to translate those needs into impactful marketing programs and initiatives.
• BA/BS, MBA preferred.

Nice to Have

• Knowledge of the manufacturing industry is preferred.

Qualifications

• BA/BS degree; MBA preferred.

Benefits & Perks

• Competitive salary range of $123,000 - $165,900, plus bonus and equity plan.
• Benefits include medical, dental, vision, life, and disability insurance.
• 401(k) retirement plan.
• Flexible spending & health savings account.
• At least 12 paid holidays, paid time off, parental leave.
• Employee assistance program and other company benefits.