Product Marketing Manager (Remote)

Bright Horizons

Newton, MA

Full Time

Mid Level

80k-90k

16 days ago

Job Description

About the Role

Communicate the value of Bright Horizons' early education and care programs through the development of strategic revenue-driving marketing initiatives. An ideal candidate should be highly motivated and passionate about creating opportunities for families to be consumers of Bright Horizons' family solutions products and services, such as Back-up Care onsite and in-home care, tutoring, senior care, petcare, and college coaching. This individual will maximize Bright Horizons' visibility in the care and education space and contribute to a broad range of marketing initiatives to generate measurable growth.

Key Responsibilities

Develop comprehensive multi-channel marketing strategies to grow enrollment and revenue for our childcare and preschool business.
Conduct market research and competitive analysis to inform product positioning and differentiation.
Develop compelling messaging and positioning for our childcare and family solutions programs across channels, assets, and campaigns.
Collaborate with the product team to develop go-to-market plans to launch new features/updates/products that impact the enhancement of consumer experience and enrollment growth.
Track and analyze key metrics to measure the impact and success of marketing campaigns.
Stay updated on industry trends and market dynamics and provide actionable insights to inform product roadmap and business strategy.

Requirements

Bachelor's degree in Marketing
At least 5 years in Marketing
Proven experience in marketing, preferably in the childcare or education industry
Work autonomously and consult with necessary parties on key decisions
Experience developing product collateral and messaging that directly supports marketing campaigns and go-to-market initiatives
Adept at managing tight timelines, competing priorities, and projects that span multiple departments
Ability to cultivate strong relationships internally and externally, including client organizations and partner teams
Demonstrated success in developing campaigns that measurably generate interest in a product or service
Strong verbal and written communication skills
Analytical thinker, capable of assessing how marketing efforts contribute to opportunity creation and organizational growth

Nice to Have

Master's Degree in Marketing

Qualifications

Bachelor's degree in Marketing
Minimum of 5 years in Marketing

Benefits & Perks

Medical, dental, and vision insurance
401(k) retirement plan
Life insurance
Long-term and short-term disability insurance
Up to 9 paid holidays annually
40 hours of sick time per year based on full-time schedule
80 hours of vacation time per year based on full-time schedule

Working at Bright Horizons

Our people are the heart of our company. Because we're as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us.

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