Product Marketing Manager (REMOTE US)

About the Role

Key Responsibilities

• Drive product go-to-market (GTM) strategy: Own the positioning, messaging, and storytelling for Veeam Data Platform across key personas and verticals.
• Launch like a pro: Plan and execute messaging and GTM for product and feature launches that make customers excited and sellers confident.
• Be the glue across teams: Collaborate with product management, sales, demand gen, field, and partner marketing to keep messaging aligned and impactful.
• Create marketing magic: Build or guide campaign messaging that converts, with a deep understanding of email nurture flows, personas, and behavioral triggers that lead to desired outcomes.
• Influence the web experience: Partner with web and digital teams to ensure web journeys and SSO flows reflect the buyer journey and support conversions that result in actionable leads.
• Champion the SDR team: Work hand-in-hand with Sales Development Representatives to give them the content, messaging, and campaign support they need to crush their goals.
• Become the expert: Know your product, the market, the trends, the competition, and-most importantly-your customer inside and out.
• Tell data-backed stories: Use insights and metrics to refine your messaging and prove what's working (or what's not).

Requirements

• Proven product marketing experience: You’ve launched features, created messaging, built enablement decks, and supported sales for over 5+ years as a product marketer.
• Pure marketing wizardry: You understand cadence, effective Calls To Action (CTA), personalization, and when to stop writing and hit send.
• Understanding of web journeys: You know how a great landing page + SSO + content = a seamless buyer experience.
• SDR-savvy: You’ve worked with SDRs before and know what resonates and supports their daily outreach.
• Great communicator: Whether it’s a 10-word headline or a 10-minute presentation, your message lands.
• Energetic, optimistic, and collaborative: You’re not just passionate—you bring others along for the ride.
• Comfortable with complexity: You can make technical things sound simple and human.
• Experience in product marketing or a related role within B2B tech (ideally SaaS, data protection, or cybersecurity—bonus points for experience in enterprise software).

Nice to Have

• Experience in SaaS, data protection, or cybersecurity.
• Experience in enterprise software.

Qualifications

• Over 5 years of product marketing experience with a focus on launching features, messaging, and supporting sales.

Benefits & Perks

• Salary range (On Target Earnings): $133,800—$191,200 USD, inclusive of base and variable pay.
• Veeam is an equal opportunity employer and offers a confidential recruitment process.