Product Owner - AI Initiatives, Digital Experience

Software Guidance & Assistance

Hartford, CT

Full Time

Senior

9 days ago

Job Description

About the Role

The Product Owner - AI Initiatives, Digital Experience role at Software Guidance & Assistance, Inc. (SGA), involves leading AI discovery, exploration, and execution within digital channels to enhance customer experience, operational efficiency, and competitive differentiation. The position supports the company's mission to solve big IT problems with a personal, boutique approach and promotes a diverse, values-driven work environment.

Key Responsibilities

Driving AI discovery, exploration, and execution across digital channels, with a focus on enhancing customer experience, operational efficiency, and competitive differentiation.
Lead the identification, prioritization, and execution of AI use cases across digital experience.
Evaluate and pilot AI tools and technologies, including those supporting UX, content, and personalization.
Develop scalable frameworks for AI implementation and governance.
Analyze evolving customer behaviors and expectations in digital shopping and servicing.
Track search-related trends and their impact on digital engagement and conversion.
Conduct competitive research and intelligence to benchmark AI and digital strategies.
Translate insights into actionable recommendations for innovation and differentiation.
Serve as the internal AI Champion for the Digital Experience team.
Build and maintain a Test & Learn Library of AI experiments and outcomes.
Host regular knowledge-sharing sessions (e.g., 'Lunch & Learns') to promote AI literacy and experimentation.
Investigate and recommend AI-powered UX tools (e.g., AI crawling for usability insights).
Define and document best practices for prompt engineering, user story refinement, and feature development.
Establish consistent 'must-do' AI practices across the team.
Develop a forward-looking AI Point of View (e.g., agentic experiences, future of websites).
Collaborate on the creation of AI guardrails, especially for conversational interfaces and chat experiences.
Ensure ethical, responsible, and privacy-conscious use of AI technologies.

Requirements

5+ years of experience in project management, digital strategy, or innovation roles.
Strong understanding of AI/ML concepts, tools, and applications in digital experience.
Proven ability to lead cross-functional initiatives and manage multiple priorities.
Excellent communication, facilitation, and stakeholder management skills.
Experience with customer journey mapping, UX research, or digital analytics.

Nice to Have

PMP, Agile, or Scrum certification.
Familiarity with tools like ChatGPT, Adobe Sensei, Salesforce Einstein, or similar.
Background in digital marketing, product management, or customer experience design.

Working at Software Guidance & Assistance

SGA is a women-owned business committed to standing out through a personal, boutique approach. The company values customer service, employee development, and integrity, fostering a diverse team where employees are encouraged to be themselves, love their work, and find their passion.

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