Product Owner, Marketing Platform Automation

About the Role

Key Responsibilities

• Collaborate with internal stakeholders to understand automation, workflow, and integration requirements
• Work closely with technical resources to turn requirements into features and tasks, ensuring alignment with the team's objectives
• Translate business requirements into detailed user stories, acceptance criteria, and technical specifications
• Serve as the Product Owner for the team, owning and managing the backlog, prioritizing features, and ensuring timely delivery
• Participate in sprint planning, grooming sessions, and retrospectives to refine the backlog and improve team efficiency
• Act as a liaison between business stakeholders and technical teams, ensuring clear communication and understanding of requirements
• Conduct thorough analysis of existing marketing technologies and processes to identify areas for improvement and optimization
• Collaborate with cross-functional teams to implement marketing technology solutions that drive business growth and efficiency
• Provide sprint reporting to understand delivery and team velocity
• Stay updated on industry trends and best practices in marketing technology, bringing innovative ideas to the team
• Support the vision and values of the company through role modeling and encouraging desired behaviors
• Participate in various company initiatives and projects as requested

Requirements

• Bachelor's degree in Business Administration, Marketing or a related field, or practical working experience as Product Analyst or Digital Strategist
• 3+ years of experience as a Business Analyst, Product Owner or similar role, preferably in marketing technology or software development
• Strong understanding and practical experience of marketing automation platforms (e.g., Marketo, Mailchimp, Zoho), CRM systems (e.g., Hubspot, Salesforce), and digital marketing tools
• Advanced knowledge of Google Analytics and Tag Manager would be a plus
• Hands-on experience in all stages of the product lifecycle
• Proficiency in Agile methodologies, strong Atlassian Suite user (Jira/Confluence), with ability to create JQL filters and embedded content
• Excellent analytical and problem-solving skills, with a keen attention to detail
• Proficiency in managing backlogs and sprint planning
• Proven experience in conducting SWAG-estimation and Guesstimation with cross-functional teams
• Advanced experience in Google or Microsoft 365 Suites, Aha!
• Ability to communicate effectively with technical and non-technical stakeholders
• Experience with project management tools such as Asana
• Familiarity with SQL, R, APIs, and data integration concepts is a plus
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively
• Self-motivated, adaptable, and passionate about marketing technology and continuous learning
• Proficiency with Microsoft Office suite including Outlook, Word, and Excel

Nice to Have

• Experience with SQL, R, APIs, and data integration concepts
• Experience with project management tools such as Asana

Qualifications

• Bachelor's degree in Business Administration, Marketing or a related field, or practical working experience

Benefits & Perks

• Physical Health: Comprehensive health benefits, additional medical wellness incentives, STD, LTD, AD&D, and life insurance
• Emotional Health: Paid sabbatical program after four years, paid family and paternity leave, annual educational stipend, tuition reimbursement, CFA exam stipend, industry and soft skills training, employee assistance program
• Social Health: Matching gifts program, employee resource groups, subsidized emergency childcare, Dependent Care FSA, company-wide events, employee referral bonus, quarterly team building events
• Financial Health: 401k match, shared employee stock ownership program, monthly transportation stipend