Product Owner, MarTech

About the Role

Key Responsibilities

• Lead cross-functional, enterprise-level digital initiatives with a focus on marketing and commerce outcomes.
• Prioritize and drive greenfield projects that support new business opportunities, customer engagement, and digital sales enablement.
• Partner with platform Product Owners (Magento, Sitecore) to ensure project delivery aligns with technical feasibility and strategic priorities.
• Work across ecommerce, certification, marketing, sales, IT, and customer experience teams to ensure goals are aligned and dependencies managed.
• Manage communication with executives and enable cross-functional delivery teams.
• Coordinate with vendors and external partners to manage technology integrations and resolve challenges.
• Optimize key ecommerce touchpoints across B2C and B2B2C funnels, from entry points to checkout and post-purchase flows.
• Infuse digital product thinking with modern marketing and conversion strategies to drive business growth.
• Advocate for the user across channels (web, mobile, CRM), ensuring consistency and clarity in messaging and experience.
• Operate within a dynamic marketing and commerce ecosystem including Magento, Sitecore, Adobe Analytics, Microsoft Dynamics, and mobile platforms.
• Serve as the connective tissue between technical teams and business stakeholders.
• Define roadmaps, feature sets, and user stories supporting large-scale initiatives.
• Participate in Agile ceremonies such as sprint planning, backlog grooming, and reviews.
• Coordinate delivery schedules, blockers, and priorities across teams.
• Use Adobe Analytics and other tools to track KPIs and uncover insights.
• Lead or support A/B testing, journey analysis, and marketing performance optimization.
• Inform prioritization based on customer behavior, content performance, and marketing ROI.

Requirements

• 7+ years of experience in product management, with a focus on MarTech or commerce systems.
• Proven success leading cross-functional initiatives connecting marketing and ecommerce platforms.
• Strong understanding of B2C and B2B2C commerce models, user engagement, and conversion best practices.
• Hands-on experience with or strong knowledge of Magento, Sitecore, Adobe Analytics, Microsoft Dynamics, and mobile platforms.
• Strong communication and stakeholder management skills, including experience with vendor relationships.
• Experience with Agile project delivery and coordination across multiple squads or teams.
• Exceptional communication, stakeholder management, and facilitation skills.
• Sharp analytical and problem-solving abilities.
• Ability to translate business needs into clear, actionable requirements.
• Experience in backlog grooming, user story creation, and sprint planning.
• Detail-oriented with a focus on delivering business value and user experiences.
• Proficiency in visual documentation tools such as Miro and Visio.
• Experience in defining and documenting API integrations, data inputs/outputs, and success metrics.
• Strong commercial acumen with a focus on customer needs.

Nice to Have

• Experience with digital marketing strategies and conversion optimization.
• Knowledge of technical dependencies and system interlocks within a marketing and commerce ecosystem.

Qualifications

• Formal educational background is not explicitly specified, but extensive experience in product management and relevant systems is required.

Benefits & Perks

• An excellent total package, with compensation and benefits based upon geographic location.
• Skill development opportunities to support growth.
• Access to a global network to enrich professional experience.
• Flexible options to help balance work and personal time.
• Award and bonus opportunities.