Product Strategy Specialist

About the Role

Key Responsibilities

• Support the development of pricing strategies in collaboration with sales teams to meet revenue goals and increase customer satisfaction.
• Develop and execute a comprehensive business plan and strategy for market segments, primarily electrical insulation products.
• Create core positioning and messaging for each market segment and product category.
• Analyze the competitiveness of each product offering and identify marketplace trends.
• Conduct market research and customer interviews to identify technology and innovation trends.
• Monitor market segment trends and identify opportunities for new products and services.
• Support and develop go-to-market strategies for new products, including planning launches and developing supporting materials.
• Coordinate marketing communications for assigned segments and collaborate with marketing management and other product champions.
• Develop sales training materials to support new product introductions and existing lines.

Requirements

• Bachelor's degree in engineering, Management, Marketing, or equivalent.
• 2 to 5 years' experience in industrial distribution or managing industrial product lines.
• 1 to 3 years' experience supporting sales teams with business insights, sales tools, product specifications, training, and presentations.
• Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Strong project management skills to keep projects on track.
• Excellent written and oral communication and presentation skills.
• Strong problem-solving and analytical skills.
• Interpersonal and negotiation skills.
• Ability to build and maintain relationships and participate in cross-functional teams.
• Self-starter attitude.

Nice to Have

• Prior experience supporting successful B2B product marketing campaigns in industrial, automotive, energy, and commercial segments.
• Prior electrical market knowledge.
• Knowledge of Microsoft Access.

Qualifications

• Educational background in engineering, Management, or Marketing.