Program Manager, Digital Marketing

Dentsu

Detroit, MI

Full Time

Senior

94k-152k

13 days ago

Job Description

About the Role

We are looking for an experienced Program Manager to lead complex digital marketing programs for our diverse portfolio of US and global clients. You will navigate the complexities of large-scale marketing programs while ensuring seamless execution across multiple teams, geographies, and client stakeholders. You will have experience managing high-visibility programs in a fast-paced agency environment. You will work on cutting-edge marketing programs for world-class brands while developing your career at one of the industry's leading marketing agencies. This is a remote position reporting to VP, Program Director.

Key Responsibilities

Develop comprehensive program strategies and roadmaps for complex, multi-channel marketing programs spanning digital, traditional, and experiential touchpoints as well as CRM Transformation programs
Lead cross-functional planning sessions with creative, strategy, data analytics, technology, and media teams to ensure integrated program delivery
Create detailed program charters, scope documents, and success metrics aligned with client goals
Be the primary contact for assigned client stakeholders, building trust and maintaining strategic relationships across multiple markets
Facilitate regular client communications, including client stakeholder presentations, program reviews, and weekly status sessions
Help the working team navigate complex client organizational structures and cultural considerations for global programs
Lead matrixed teams of 15-30 professionals across multiple disciplines, including creative directors, strategists, data scientists, developers, and media planners
Coordinate resources across regional offices and time zones to ensure program delivery
Mentor junior project managers, providing guidance on best practices and career development
Foster collaboration between our teams and external partners, including vendors, production companies, and technology providers
Oversee program execution, ensuring deliverables meet quality standards and deadlines across all workstreams
Manage program budgets ranging from $1M-$3M+, including forecasting, tracking, and optimization recommendations
Implement risk management strategies and contingency planning for complex, multi-phase programs
Lead post-program retrospectives and capture best practices for future initiatives

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or related field
5+ years of program management experience in marketing, advertising, or consulting environments
Track record managing programs exceeding $2-3M in total investment
Experience working with Fortune 500 clients and global brands
Experience overseeing and ensuring delivery of Data and Identity programs
Advanced proficiency in project management tools (Smartsheet, Jira, Microsoft Project, or similar)
Familiarity with marketing technology stack including CRM systems, marketing automation platforms, data management and eCommerce tools
Experience managing large, diverse teams in matrixed environments
Experience presenting to executives
Cultural sensitivity and experience working across international markets

Nice to Have

Experience in a fast-paced agency environment
Experience with CRM transformation programs
Experience developing and managing multi-channel marketing strategies

Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, or related field
5+ years of relevant program management experience

Benefits & Perks

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave

Working at Dentsu

Dentsu is committed to providing equal employment opportunities to all applicants and employees. They value diversity and inclusion, and support accommodations for individuals with disabilities and disabled veterans. The company emphasizes a supportive environment that promotes career development and collaboration across international markets.

Apply Now