Program Manager, Performance and Digital Marketing

About the Role

Key Responsibilities

• Managing NIB's overall digital marketing strategy, including corporate identity across digital platforms.
• Providing strategic direction and day-to-day oversight of NIB's social media strategy, including organic and paid content.
• Establishing and implementing a digital content strategy that integrates web, social media, ad campaigns, and paid media.
• Developing reports to track key metrics across digital platforms.
• Assisting in the development, implementation, tracking, and reporting of paid media campaigns.
• Executing email marketing campaigns.
• Managing and optimizing Google Ads strategy, including ad copy creation, performance analysis, and trend identification.
• Partnering with departments to ensure advertising campaigns meet objectives such as lead generation.
• Creating and managing landing pages and conversion tracking tools like Google Analytics and HubSpot dashboards.
• Developing and guiding SEO strategies, including maintaining meta descriptions/titles, optimizing on-page content, and promoting content for organic traffic.
• Managing NIB's social media presence, executing social media strategies, campaigns, and paid advertising efforts.
• Serving as subject matter expert and advisor for social media for associated agencies.
• Executing NIB's video strategy, managing relationships with external video production companies, and maintaining the video library.

Requirements

• 8+ years of related communications and marketing experience with a demonstrated ability to manage web-based projects and digital media.
• Bachelor's degree from a regionally accredited university or college, preferably in Marketing or Interactive Communications, or equivalent experience.
• Ability to produce accurate and compelling marketing collateral under deadline with attention to detail.
• Good understanding of marketing and web platforms and technologies such as WordPress, Constant Contact, Google Analytics, Google Ads, SEO tools (Google Search Console, Raven Tools), and enterprise content management systems.
• Proficiency in Microsoft Office Suite including Word, PowerPoint, Outlook, and Excel.
• Familiarity with CRMs like HubSpot is a plus.
• Strong organizational, research, and analytical skills to interpret metrics and implement performance improvements.
• Ability to work under pressure, manage multiple projects, and collaborate effectively.

Nice to Have

• Experience with video editing and production.
• Experience with online social networking and website tools.
• Experience managing external vendors such as digital advertising firms, video production companies, and social media agencies.

Qualifications

• Bachelor's degree from a regionally accredited university or college, preferably in Marketing or Interactive Communications.

Benefits & Perks

• Not explicitly specified in the description.