Programmatic Partnerships Lead

About the Role

Key Responsibilities

• Cultivate and maintain strong relationships with key decision-makers at SSP/DSP demand teams to gain a deeper understanding of business incentives, and in-demand audiences/inventory.
• Strategically curate and optimize Advance Local's inventory packages (display, video, native, and audio) to align with SSP/DSP preferences, ensuring maximum discoverability, monetization, and yield.
• Leverage data analytics to identify curation trends, optimize inventory and pricing performance, and maximize revenue.
• Work closely with internal teams (e.g., programmatic revenue strategy, programmatic ad operations, product/tech, marketing) to ensure seamless integration and execution of Programmatic Direct initiatives.
• Focus on growing PMP revenue from Curated Deals through sales prospecting efforts with assigned SSP/DSP demand teams.
• Uncover opportunities to move top Curated Deal advertisers to 1:1 PMP Deals and facilitate deep relationships that drive additional value.

Requirements

• Bachelor's degree in advertising, marketing, or related field.
• Minimum 3 years of experience in programmatic advertising, with a proven track record in driving PMP revenue for publisher through SSP and/or DSP demand development.
• Deep understanding of publisher monetization, SSP/DSP operations, and programmatic buying strategies.
• Strong analytical skills and proficiency in data analysis tools (e.g., Excel, PowerBI, data visualization platforms).
• Excellent written and verbal communication and interpersonal skills, with the ability to build and maintain strong relationships.
• Proven ability to negotiate and close PMP deals effectively.
• Passion for programmatic monetization and a continuous drive to stay updated on industry trends and best practices.

Nice to Have

• Experience with header bidding and Prebid technologies.
• Knowledge of ad tech ecosystem and key players.
• Ability to work in a fast-paced, dynamic environment.