Digital Program Manager, Music Services

About the Role

Key Responsibilities

• Develop and implement a comprehensive digital strategy that aligns with the organization's mission, values, and goals.
• Lead cross-functional collaboration between editorial, operations, fundraising, and marketing teams to ensure quality standards for digital initiatives.
• Identify trends, tools, and opportunities to grow digital reach and deepen audience engagement.
• Organize teams to create a high performing culture driven by creativity and accountability.
• Create and institute enterprise SOPs for social media content with a focus on audience growth and driving users to owned and operated platforms.
• Oversee digital content distribution across platforms including website, email, podcasts, streaming, in-app experiences, and social media.
• Manage project timelines, budgets, and performance metrics for digital initiatives.
• Supervise and mentor a team of producers and content creators.
• Evaluate and adopt digital tools and platforms to improve user experience, content delivery, and operational efficiency.
• Work with internal teams and third-party providers to maintain and evolve digital infrastructure, including CMS and analytics tools.
• Use analytics to inform decision-making, optimize content, and report on KPIs.
• Champion audience research that guides content strategy and platform choices.
• Ensure accessibility, inclusivity, and community-building are central to digital efforts.
• Collaborate with development and communications teams on digital fundraising campaigns and engagement.
• Build external partnerships with media outlets, vendors, and other non-profits to amplify reach and impact.

Requirements

• 5+ years of experience growing digital audiences, content strategy, and digital program management.
• Proven leadership in a local media environment, with successful digital content development and execution.
• Strong understanding of digital trends and platforms (CMS, app, social media, analytics, podcasting, email tools).
• Excellent communication, collaboration, and project management skills.
• Passion for public media and serving diverse communities.

Nice to Have

• Experience with SEO, UX/UI principles, and web accessibility standards.
• A track record of growing audiences on social media platforms.
• Knowledge of fundraising platforms and donor engagement strategies.
• Background in storytelling, communications, digital marketing, or related field.
• Expertise in user generated content and co-creation of content with localized communities.

Benefits & Perks

• Comprehensive benefits package including Medical plans with HSA and FSA options.
• Dental, Vision, Life and AD&D insurance.
• Short-Term and Long-Term Disability coverage.
• Paid Parental Leave and Paid Caregiver Leave after 1 year.
• Vacation (3 weeks per year, pro-rated), Sick time (12 days, pro-rated), Holiday Pay (10 holidays + 2 floating holidays).
• Volunteer Time (8 hours per year).
• Long-Term Care and Critical Illness insurance options.
• Employee Assistance Program.
• 403(b) Retirement Plan.