GTM Program Manager

About the Role

Key Responsibilities

• Manage programs across GTM or In-Market functions (marketing, sales, comms, etc.) for products, ensuring strategy is implemented across the entire customer journey.
• Define and improve overall GTM/In-Market processes, including planning, gating, and jeopardy management.
• Work with broad cross-functional internal teams to ensure tracking of dependent stakeholder readiness plans, including reporting key milestones, risks, contingency planning, and issue escalation.
• Anticipate bottlenecks, balance business objectives and needs versus technical and operational constraints, and adjudicate between internal stakeholder groups to resolve blocking issues.
• Build organizational maturity by setting best practices, knowledge sharing, and continuous learning across RL.
• Manage GTM and In-Market information cadences and processes, including status updates to senior leaders, escalations, mitigations, and documentation in partnership with Product Marketing.
• Foster relationships and collaborate with cross-functional partners to understand their needs and improve collaboration.

Requirements

• 7+ years of experience in Marketing or Sales operations and program management, process design for product life cycles, project planning, or business planning for new consumer product launches.
• 5+ years experience launching consumer products.
• 5+ years experience in Marketing, Sales, or lifecycle marketing.
• Experience delivering communications to senior leadership and cross-functional partners.
• Experience representing programs, projects, and products with both internal and external stakeholders.
• Excellent written and verbal communication skills.