Redpoint Interaction Specialist

Virtusoft

Malvern, PA

Full Time

Senior

11 days ago

Job Description

About the Role

The Redpoint Interaction Specialist role is within the marketing technology team, focusing on designing, implementing, and optimizing real-time customer interactions across multiple channels using Redpoint Global's customer engagement platform. The ideal candidate bridges marketing strategy with technical execution to deliver personalized customer experiences at scale.

Key Responsibilities

Design and implement complex interaction flows using Redpoint Interaction (RPI)
Configure real-time decision engines for personalized customer experiences
Develop and maintain interaction strategies across email, web, mobile, and other channels
Create and optimize decision trees, business rules, and segmentation logic
Manage campaign orchestration and customer journey mapping
Integrate Redpoint Interaction with CRM, CDP, and other marketing technology stack
Configure API connections and data feeds for real-time decisioning
Implement tracking, attribution, and measurement frameworks
Troubleshoot platform issues and optimize performance
Collaborate with IT teams on data architecture and system integrations
Partner with marketing teams to translate business requirements into technical solutions
Execute multi-channel campaigns with real-time personalization
A/B test interaction strategies and optimize performance
Monitor campaign performance and provide actionable insights
Ensure compliance with data privacy regulations (GDPR, CCPA, etc.)
Analyze customer interaction data to identify optimization opportunities
Create dashboards and reports for stakeholder communication
Conduct performance analysis and ROI measurement
Recommend improvements to interaction strategies and customer journeys

Requirements

Expertise in Redpoint Global's customer engagement platform
Experience in designing, implementing, and optimizing real-time customer interactions
Knowledge of configuring real-time decision engines and interaction flows
Ability to integrate marketing platforms with CRM, CDP, and other systems
Experience with API configuration and data feeds for decisioning
Understanding of tracking, attribution, and measurement frameworks
Ability to troubleshoot platform issues and optimize performance
Experience in executing multi-channel marketing campaigns with personalization
Strong analytical skills to interpret interaction data and optimize strategies