Regional Marketing Manager

About the Role

Key Responsibilities

• Partners with the Case IH North American Dealer Network to develop strategic marketing plans to drive business success.
• Proactively partners with Case IH territory sales and support teams.
• Shares local market knowledge, marketing best practices, and custom solutions to support dealer goals.
• Uses all data channels available both internally and externally to inform dealer marketing strategy.
• Serves as marketing liaison for proper use and monitoring of all trademark issues, brand guidelines, advertising standards, etc.
• Plans dealer trainings and information sharing, including quarterly webinars and periodic marketing sessions.
• Provides guidance for in-store marketing and promotions.
• Supports dealers through internal Case IH systems, including the Digital Asset Manager (DAM), Dealer Portal, social media platforms, co-op claims site, and more.
• Increases dealer awareness and utilization of marketing tools and resources available from Case IH.
• Educates dealers about the co-op program and marketing funds available.
• Collaborates with marketing communications team to ensure strategic alignment and successful execution of communication initiatives.
• Uses dealer feedback, voice-of-customer data, and regional market insights to understand audience needs and opportunities.
• Develops, implements, and reports on marketing strategies, campaign assets, and tactics to enhance dealer engagement.
• Evaluates local partnership opportunities, including sponsorships, community engagement, and brand placements.
• Assists with local photo/video shoots to capture regional content and assets.
• Identifies marketing opportunities and coordinates collaboration with local influencers.
• Leverages local media opportunities to enhance regional and dealer messaging.
• Ensures representation, knowledge sharing, and alignment across marketing and sales teams.
• Supports opportunities for enhancing relationships between sales, marketing, and dealers.
• Provides input during the annual marketing communication strategic planning process.
• Delivers a positive brand experience at regional tradeshows, dealer engagements, sponsorships, and events.

Requirements

• Bachelor's degree in Business, Marketing, or Communications.
• 8+ years of experience in marketing, communications, channel management, or sales.
• Up to 40% travel time in the field.

Benefits & Perks

• Flexible work arrangements
• Savings & Retirement benefits
• Tuition reimbursement
• Parental leave
• Adoption assistance
• Fertility & Family building support
• Employee Assistance Programs
• Charitable contribution matching and Volunteer Time Off