Regional Marketing Manager, Specialty

About the Role

Key Responsibilities

• Grow year-over-year emergency, specialty, and urgent care hospitals' performance through the adoption of effective marketing programs with a focus on vet relations and community outreach tactics that target referring veterinarians
• Grow year-over-year performance of key markets through in-network referrals, market-level marketing tactics, and brand awareness
• Utilize reports on B2B referrals to optimize the referral business of Thrive's emergency, specialty, and urgent care hospitals
• Integrate any new hospitals or new hospital leadership into Thrive's marketing programs
• Support the opening of new emergency, specialty and urgent care hospitals and implement a plan of growth for the first 12 months and support beyond
• Assess hospital needs and requests and deliver the appropriate support that leads to the best outcome for our teams AND pet owners
• Operate local marketing efforts within budget
• Develop trust with field stakeholders such as practice managers, medical directors, and vet relations representatives at the hospitals, and operations managers, directors, and VPs that support hospital operations
• Coach operations partners and hospitals' leadership on marketing programs, strategies, and tactics that are appropriate for the hospitals' goals with a focus on local vet relations, such as local CE events, lunch & learns, in-person rDVM outreach, rDVM events
• Foster a sense of belonging and collaboration among the hospitals in their region
• Support hospitals' leadership with empathy and with a solution-oriented approach
• Balance hospitals support, consumer and referring veterinarians' needs
• Collaborate with operations partners to assess hospitals' needs, capacity, and growth opportunities
• Collaborate with hospital leadership and vet relations representatives to drive hospital growth
• Collaborate with other marketing functional areas in creating new programs, develop new local tactics, and manage hospital-specific projects, including supporting vet relations materials and toolkits

Requirements

• 5+ years' experience in field, regional and veterinary referral marketing
• Knowledge of key marketing and advertising principles
• Strong analytical approach to evaluating attribution, funnel metrics and campaign performance
• Solution-oriented and able to troubleshoot
• Experience with project management
• Organized, collaborative, self-starting, and strong communication (written and verbal) skills
• Able to analyze work for improvements, solicit and incorporate feedback
• Able to foster relationships with key stakeholders based on trust
• Knowledge of veterinary industry is a plus

Nice to Have

• Knowledge of veterinary industry